Trick or Treat season is about to come; everyone is waiting for this season to begin. It is the time for the DTC business, which is scary and exciting because the peak of the year’s highest sales starts from here officially. Besides getting their bags full of candies, people are eagerly waiting to grab the deals, offers, and discounts while shopping. The DTC business needs a fantastic Halloween marketing strategy to ace this spooky sales season and the following holidays afterward.
We have mentioned some of the effective and easy ideas 🎃 to boost sales this holiday:
🎭Give the website a special and creative look: Creating a special look for the website attracts consumers more. Giving the whole website a new look can be troublesome, but to avoid it and do something eye-catching, the brand can decorate and design a few elements of the website.
The brand can design the pop-up coupon with the Halloween theme and use scary-looking banners or home sliders to promote the brand, contest, or giveaway, increasing visitors to the website.
👥Do use user-generated content: User-generated content helps the brand to build stronger. The content should entertain and make the consumers feel that they are part of it, which helps to strengthen the bond between the consumer and the brand. To make this work, the brand can host a Halloween-themed video contest on YouTube shorts, a costume contest, a creative photo contest on Facebook or Instagram, a hashtag challenge on social media channels, and giveaways.
📬Do offer the consumers freebies: Every brand offers discounts on holiday seasons, but what will attract more consumers to your niche? Giving freebies on your brand offers potential consumers that can be proven perfect gifts to their family or friends. To boost the brand’s sales, you can show the freebies items on the homepage or the cart page with a limited period offer to grab the consumer’s attention.
📩Do remind consumers about the campaigns by e-mail marketing: Well-known brands like Amazon, eBay, Sephora, Walmart, Mango, etc., send many emails to their potential consumers and visitors during campaigns, promotions starting, and a week, a day, or hours before any campaign ends. People don’t like promotional e-mails at all. Still, during the holiday season, they wait for it to get informed about the offers, deals, discounts, free delivery on any product, and freebies to spend their annual shopping budget.
📍Do Upselling and Cross-selling: Halloween is the season for big spenders. Taking advantage of upselling and cross-selling can boost-up your sales. Consumers are not likely to make a single purchase during the sales. People like to buy the whole costume. i.e., from top to bottom, offering relevant products to them that they can buy at less price if they buy altogether encourages them to become potential buyers.
📜While sales promotion, send Halloween gift cards: It is crucial to inform the audience about the special promotion the brand will run at least 2-3 weeks before. Offer your consumers special gift cards after making a certain purchase. Moreover, remind your consumer to redeem their gift cards before their validity ends. The brands can design gift cards with spooky, horror, and scary effects or designs to grab consumers’ attention.
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