How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
In today’s fast-paced digital landscape, marketing strategies continually evolve, and social media platforms like TikTok have become a pivotal battleground for advertisers. With TikTok’s meteoric rise in popularity, it’s no surprise that brands are eager to harness the potential of creator ads on the platform. Recent data from TikTok sheds light on what viewers truly […]
In the dynamic world of e-commerce, staying ahead of the competition is paramount. Welcome to HTE’s newsletter, your weekly guide to navigating the ever-evolving advertising landscape. This edition will uncover the latest innovations on platforms like Instagram, TikTok, and Google Ads. We’ll also share expert insights on reducing ad spend while boosting conversions and explore […]
TikTok, the popular short-form video platform, continues to make waves in the social media landscape with its rapid growth and innovative features. As the platform evolves, TikTok has been expanding its ambitions beyond video sharing, delving into e-commerce, search functionality, AI advancements, and more. In this article, we will explore the latest updates from TikTok, […]
TikTok, the popular short-form video-sharing app, has become a significant platform for both advertisers and creators alike. One of its key features, the Creative Challenge, has garnered attention for its ability to engage users and provide brands with a unique advertising opportunity. However, while advertisers have reaped the benefits of this innovative approach, the gains […]
TikTok, the wildly popular social media platform known for its short-form videos, has announced an expansion of its creator monetization features. In a bid to further empower content creators, TikTok is introducing “Subscriber Videos,” a new feature that allows creators to offer exclusive content to their subscribers. This move aims to provide more opportunities for […]
TikTok, the popular short-form video platform, has been steadily growing its e-commerce capabilities to provide new opportunities for brands and creators. In this blog post, we will explore TikTok’s expansion of access to the TikTok Shops e-commerce program. With the introduction of new features and partnerships, TikTok aims to empower businesses to leverage the platform […]
In a bold move to expand its presence in the e-commerce space, TikTok, the popular short-form video app, has launched a new e-commerce initiative. With this strategic step, TikTok aims to take on established players like Amazon and Shein by leveraging its massive user base and highly engaging platform. This move not only demonstrates TikTok’s […]
Gen Z adults show growing comfort with purchasing products on TikTok, according to a report by Insider Intelligence, but TikTok’s path to becoming a successful shopping platform faces hurdles. Insider Intelligence’s report reveals that Gen Z adults are increasingly using social media platforms like TikTok and Instagram for making purchases. However, while TikTok’s ambitions to […]
TikTok is a social media platform that has been making waves in the advertising world for some time now. With over one billion active users worldwide, it’s an impossible platform to ignore. In a move that will excite brand owners and direct-to-consumer (DTC) ecommerce marketers, TikTok recently launched its new “TikTok World Hub” aimed at […]
Oh snap! Looks like the UK is joining other Western countries in banning TikTok on government phones over security concerns. The fear is that user data from the Chinese-owned app could end up in the hands of the Chinese government, which doesn’t exactly tick all the boxes for Western security interests. The National Cyber Security […]
