How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
While Black Friday and Cyber Monday may dominate November’s marketing landscape, there are other opportunities to drive conversions and engagement throughout the month. By diversifying your approach, you can maximize sales without relying solely on those two major events. Here’s how to build a well-rounded November marketing plan: 1. Early November: Build Anticipation & Offer […]
In the rapidly evolving world of retail, Retail Media Networks (RMNs) are becoming increasingly significant as brands seek to connect with customers both in-store and online. Recently, at the IAB’s Connected Commerce Summit: Retail Reimagined** held in New York, industry leaders gathered to discuss the latest developments and the future of RMNs. The discussions highlighted […]
In the competitive landscape of consumer products, understanding the role of data in retail partnerships is crucial. Retailers have deep insights into their customers—their identities, purchasing habits, and frequency of purchases. This information is invaluable for tailoring marketing strategies and enhancing customer experiences. However, as a brand, gaining direct access to this data can be […]
With rising production costs, shrinking marketing budgets, and tighter consumer spending, marketers face significant challenges. 🌟 To thrive in this new environment, consumer product marketers need to be smart about their strategies, focusing on cost-effective and impactful methods. 🚀 Here are four ways to get the most out of your consumer product marketing budget: 1. […]
In today’s competitive marketplace, where customers are inundated with choices, building trust and loyalty is crucial for long-term success. Trust serves as the bedrock of any enduring customer relationship, while loyalty reflects the consistent value and positive experiences a brand provides. However, achieving this balance requires more than just great products or services—it demands a […]
In 2023, email marketing continued to be a highly preferred and effective channel for consumers in the United States. It’s the number one way to express a preference for email communication when reaching out to brands, highlighting the enduring significance of email in customer support initiatives. However, navigating the internet’s equivalent of snail mail can […]
The post-purchase phase represents a valuable opportunity for brands to cultivate an enduring relationship with their customers. Surprisingly, for 40% of consumers, as indicated by Support, the post-purchase experience plays a pivotal role in making their overall brand experience more memorable. Retailers need to recognize that the customer journey doesn’t conclude at the point of […]
In the dynamic marketing world, staying ahead isn’t just about keeping up—it’s about surging forward with precision and insight. A thorough audit of your marketing efforts can transform a good strategy into a great one. 🌟 Here are seven critical elements you should audit today to ensure your marketing engine is not just running, but […]
So, what exactly is Geofence Marketing? Imagine drawing a virtual fence around a specific geographic area. Whenever a potential customer enters this “fence,” they receive targeted messages, offers, or ads on their mobile devices. It’s like sending a friendly wave to someone who walks past your store, inviting them to come inside and check out […]
Videos are now a big part of digital marketing for a good reason. Instead of reading long paragraphs about a product or service, many people prefer watching a video. In fact, 50% of shoppers watch videos before deciding what to buy or before talking to a salesperson. Emails are all about reaching out and connecting. […]
