November 14, 2024
Influencer Marketing

Shifting Tides: The Rise of LGBTQ+ Identification and the Implications for Inclusive Marketing

LGBTQ+ identification and visibility worldwide, revealing a noticeable generational divide. This shift in societal norms carries significant implications for businesses and marketers, as consumer behavior aligns more closely with values of representation and authenticity. In this article, we will explore the findings of these studies, highlighting the increasing LGBTQ+ identification among younger generations and the […]

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Influencer Marketing

How To Get The Most Out of Your Brand’s Influencer Marketing Campaign

Influencer marketing has become an essential part of any brand’s marketing strategy. Many brands are betting on influencers to reach out to their target audiences, and the numbers back up this assumption. Though influencer marketing is still a relatively new phenomenon, there are several proven ways to make it more effective.  Here are some tips […]

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