How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
In the fast-paced world of e-commerce, few companies have made as significant an impact as Amazon. With its relentless pursuit of innovation and customer-centric approach, the tech giant continues to dominate the online retail landscape. Recently, Amazon’s Q2 2023 earnings report revealed that the company surpassed market expectations, once again demonstrating its prowess in the […]
The US retail industry has faced significant challenges and disruptions in recent years, particularly due to the COVID-19 pandemic. However, there are signs of recovery and growth on the horizon. According to projections, US retail sales are expected to experience a 2.9% increase this year. In this article, we will delve into the factors driving […]
Generation Z, the demographic cohort known for its digital fluency and purchasing power, plays a significant role in shaping consumer trends. Recent reports have indicated that when it comes to starting their product searches, Gen Z shoppers are leaning towards e-commerce giant Amazon rather than social media platform TikTok. In this article, we will explore […]
Amazon, the global e-commerce giant, has recently announced the launch of flexible financing solutions in the United Kingdom. This move aims to provide customers with more options when it comes to making purchases on the platform, while also empowering small businesses and sellers by enabling them to offer financing alternatives. With this new initiative, Amazon […]
Amazon Prime Day has emerged as one of the most highly anticipated shopping events of the year. With its immense popularity and influence on consumer spending, Prime Day has become a significant bellwether for the upcoming holiday season. As consumers eagerly wait for exclusive deals and discounts, retailers and marketers closely analyze Prime Day’s impact […]
In today’s digital age, the shopping journey has become increasingly complex. Consumers have numerous channels at their disposal to research and purchase products. A recent study by Coveo reveals that over half of US and UK adults rely on retailer websites for both researching and buying products online. However, a significant portion of consumers takes […]
TikTok has emerged as a powerful platform for marketing, providing brands with a unique opportunity to engage with a vast audience. To harness the full potential of TikTok, marketers need to understand and leverage the platform’s technical aspects. In this blog, we will explore ten key technical tips and trends for TikTok marketing success. TikTok’s […]
TikTok has become a dominant force in the world of social media, with its addictive short-form videos capturing the attention of millions of users worldwide. As a marketer, understanding and harnessing the technical aspects of TikTok is crucial for unlocking its marketing potential. In this comprehensive guide, we will delve into the intricate workings of […]
Apple’s long-awaited AR headset, Vision Pro, has finally arrived, introducing a new era of spatial computing. While the ultimate fate of this groundbreaking device is yet to be determined, one thing is certain – its impact on various industries, including ecommerce, is bound to be significant. In this article, we will explore how Apple’s AR […]
The rapid advancement of artificial intelligence (AI) poses challenges for women in the workforce, particularly in industries such as marketing and direct-to-consumer (DTC). This article delves into the perspective of women who may face job losses due to AI, examines the gender dynamics in these industries, and offers strategies for women to adapt and overcome […]
