How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
Amazon is preparing for its highly anticipated fall shopping event, Prime Big Deal Days, scheduled to kick off in October. This exclusive sale offers Prime members access to exceptional discounts across a wide range of products, extending its reach not only to the U.S. but to 18 other countries as well. The event promises early […]
Mental accounting refers to the way people mentally categorize their money into different “pots,” such as dining out, vacations, or regular expenses, which significantly influences how they choose to spend it. This behavior, while practical in some cases, is driven more by emotions than logic. Research highlights this effect in various ways: people are more […]
Did you know that about 7 out of 10 shopping carts get abandoned online? That’s a huge number! In fact, it adds up to billions of dollars in lost sales for e-commerce businesses. According to a report by Barilliance, the global average for cart abandonment is 77.13%. This means more than three-quarters of online shoppers […]
Customer trust must be actively earned by brands, as it’s key to long-term revenue and loyalty. However, growing consumer skepticism and numerous buying options make this challenging. What is customer trust, and how can it be built? Customer trust, like any trust, must be earned and protected. It’s similar to the trust you place in […]
Adding voice support to your e-commerce store can significantly enhance the customer experience and offer a range of benefits. It improves accessibility, making your store more user-friendly for individuals with disabilities or those who prefer hands-free browsing, thereby broadening your customer base. The convenience of voice commands also enhances the overall user experience by allowing […]
Subscription commerce is a 🔄 business model where companies offer products or services to customers on a recurring basis, typically in exchange for a fixed fee. This has become an increasingly popular strategy in recent years, with a growing number of businesses adopting it across various industries. The subscription commerce market size in the US […]
To increase checkout rates, prioritize free shipping, transparent pricing, and secure payments. Surprise costs are a prime cart abandonment cause, so clarity in pricing is vital. Free shipping, highly valued by 59% of shoppers, can make your offer more appealing. Clear and hassle-free returns policies also bolster checkout rates. For instance, when Cocohanee prominently displayed […]
1. Being Customer-Centric Means Going Beyond Guesswork It’s easy to think being customer-centric means jumping at every piece of feedback. But real customer-centricity isn’t a wild guessing game. It’s about strategic moves grounded in both data and direct conversations. Here’s how you can refine your approach: Start with a Typeform Survey Roll out a Typeform […]
Most people make smartphone contactless payments daily without thinking about it, but a next-gen version of the tech is now en route for iPhones and Android phones. 🌟 Introducing Multi-Purpose Tap The NFC Forum, which counts Apple, Google, Qualcomm, and Sony among its board members, has just outlined a new version of the tap-to-pay tech […]
In today’s data-driven landscape, first-party data has emerged as a potent asset for marketers. Its accuracy, relevance, and compliance with privacy regulations make it a powerful tool for understanding customers, personalizing experiences, and driving successful marketing campaigns. Let’s explore the world of first-party data and its impact on modern marketing strategies. 📊 What Is First-Party […]
