How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
With Taylor Swift’s Eras Tour heading to Europe and stimulating the economy there, the U.S. economy faces a “cruel summer” with forecasts of below-average growth. One key group with growing economic influence? Millennials. Born between 1981 and 1996, millennials are now entering middle age and reaching their peak earning and spending years. Here’s why brands […]
A data clean room serves as a fortified digital haven where multiple entities can exchange user data and collaborate, all while upholding stringent privacy protocols. Within this sanctuary, brands, media publishers, and advertisers can safely share first-party and other customer data, ensuring it remains protected and controlled. While data can be compared and analyzed for […]
Navigating Consent Mode v2 and Consent Management: A Guide for US-Based Businesses In today’s digital landscape, privacy regulations have become paramount, with laws such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) setting stringent standards for data handling and user consent. Amidst these regulations, Google introduced Consent Mode v2, […]
In the fiercely competitive landscape of the digital age, businesses are constantly striving to gain a competitive edge. Understanding your competitors is a crucial aspect of this endeavor. Accurate data is the key to unraveling the strategies and tactics employed by your competitors. This article will explore the myriad benefits of having precise data when […]
Let go of the assumption that most of your audience doesn’t wish to have their data tracked. Salesforce conducted a study that stated that 79% of the DTC audience wishes for marketers to send them a personalized experience and offers and, for that, they don’t mind their purchase history being tracked. Now that’s A LOT […]
If you’re running a direct-to-consumer business, it’s your consumer data that can help you get any form of success—financial, social, or operational. Data has every business in a chokehold so tight that it is impossible to design and put together any kind of business operation without taking into account the data collected. After all, the […]
Businesses thrive on user data—we made that crystal clear in our last edition. The only way you can develop a DTC business online is by creating it for your customers, that is, keeping their needs and requirements front and center when designing products, services, business operations, and marketing strategies. But how do you know what […]
