Seizing New Digital Advertising Opportunities is Crucial for DTC Brands
As the digital advertising landscape continues to evolve, Direct-to-Consumer (DTC) brands are facing new challenges in targeting and attribution. The advent of Apple’s AppTrackingTransparency (ATT) initiative has severely limited the ability of DTC brands to efficiently target ads and attribute sales, especially on social media platforms like Facebook. But there’s no need to despair – […]