TikTok Search Ads: A New Challenger to Google Ads? 🔍
How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
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The construction industry, accounting for 14.2% of global GDP, is facing a major productivity problem. While other sectors have seen steady growth, construction’s productivity has lagged behind, declining at an average of 1% per year between 1970 and 2020. This has led to losses estimated between $30-$40 billion, with only 8.5% of megaprojects staying on […]
The energy and utilities sectors are navigating a transformative era as the demand for sustainable solutions intensifies. Consumers, regulators, and shareholders are calling for a reduction in carbon footprints, innovative technologies, and adherence to evolving regulations—all while maintaining reliability and affordability. Amid these challenges, artificial intelligence (AI) is emerging as a game-changer. From improving operational […]
The evolution of AI technology is transforming how businesses operate, and nowhere is this shift more evident than in marketing. What started as simple chatbots has now evolved into sophisticated AI agents, marking a pivotal moment for marketers. Events like Dreamforce and Inbound are shining a spotlight on AI agents, showcasing how they are reshaping […]
Meta is revolutionizing the way we interact with artificial intelligence, pushing the boundaries of what’s possible with AI technology. With a focus on enhancing user experiences and ensuring safety and responsibility, Meta AI has swiftly risen to prominence. It’s already a part of everyday life for over 400 million people each month, making it one […]
In today’s fast-paced digital landscape, understanding and responding to customer feedback is more crucial than ever. A staggering 63% of customers feel that companies need to enhance how they listen to their input, according to research from Qualtrics. This sentiment reflects a common experience shared by many—while we frequently encounter requests to rate our experiences […]
Generative AI (genAI) is redefining the marketing landscape, offering Chief Marketing Officers (CMOs) an unparalleled opportunity to lead innovation within their organizations. As AI technology advances, marketing departments are emerging as front-runners in adopting and integrating genAI, driving new strategies and reshaping customer engagement. Today, almost 70% of marketers are either actively using genAI or […]
Over the past few months, we’ve delved deep into the rapidly evolving world of AI-powered content creation. From text generators that craft compelling copy to visual tools that produce stunning images with just a few clicks, the landscape is shifting at an astonishing pace. As we conclude this series, I find myself filled with excitement […]
In today’s rapidly evolving digital landscape, AI is proving to be a game-changer for businesses looking to enhance their digital marketing strategies. One of the most significant areas where AI is making an impact is in budgeting and forecasting. By harnessing the power of AI, companies can develop sophisticated models that predict and manage marketing […]
In today’s marketing landscape, most teams rely heavily on specialists. In small businesses, one person might handle all digital marketing tasks, from social media management to SEO and paid ads. However, as businesses grow, so does the need for specialization. In larger companies, separate teams often manage social media, SEO, content creation, and paid ads, […]
Pricing is becoming increasingly complex. Gone are the days when companies could adjust prices just once a year. In today’s fast-paced market, pricing needs to be dynamic, agile, and precise. 📈 The good news? Technology, especially artificial intelligence (AI), is advancing rapidly. AI has become so sophisticated and easy to integrate that companies must adopt […]
