How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
The Ad Skipping Dilemma Did you know that about two-thirds of consumers skip video ads as soon as they get the chance, regardless of how relevant those ads may be? This staggering skip rate closely mirrors the 65% of ad spend that goes to waste in the advertising industry. The problem isn’t just about targeting […]
August is a crucial time for back-to-school (B2S) and back-to-college (B2C) marketing and preparation. The National Retail Federation (NRF) estimates that in 2024, B2S spending will reach $39 billion, while B2C spending will soar to $87 billion. This means an average household expenditure of $875, spanning a wide range of industries. While traditional items like […]
Are you facing tough competition in the e-commerce world? Want to stand out and attract more customers? Look no further than optimizing your website with a .Store domain extension! Here’s why it’s a game-changer: Why does it work? 🛍️ Instantly communicates that your website is an e-commerce platform. 🔍 Contextually relevant keywords improve search engine […]
The High Stakes of Customer Experience In the digital age, customer satisfaction goes beyond mere transactions. Brands aiming to succeed must focus on creating memorable experiences that inspire loyalty and advocacy. This not only leads to customer retention but also opens avenues for upsells and positive word-of-mouth marketing. According to a study by PwC, a […]
In the ever-evolving world of digital marketing, staying ahead of the curve is essential for success. Local SEO and marketing professionals constantly seek innovative ways to boost their strategies and drive more traffic to their clients’ businesses. One significant game-changer in recent years has been integrating artificial intelligence (AI) tools into the local SEO landscape. […]
Staying ahead of the curve is imperative in the rapidly evolving retail landscape. Retail giants like Coca-Cola, Instacart, and Amazon are turning to generative artificial intelligence (AI) to streamline operations, enhance customer experiences, and drive innovation to maintain their competitive edge. Here, we delve into five compelling examples of how these industry leaders harness AI’s […]
In today’s rapidly evolving world, artificial intelligence (AI) plays an increasingly vital role in various industries, and healthcare is no exception. One of the most promising AI applications in healthcare is using AI-powered models like ChatGPT to assist in controlling drug prices and combatting medical misinformation. However, it’s crucial to understand what AI can and […]
In iconic footwear, few brands can boast a journey as extraordinary as Birkenstock. With a history spanning nearly 250 years, this German-born brand has not only stood the test of time but has also managed to reinvent itself, becoming a symbol of comfort and fashion. Let’s delve into the remarkable story of Birkenstock and how […]
As we approach the holiday season of 2023, retailers and consumers alike are gearing up for what promises to be a solid but not necessarily spectacular period of sales growth. Several key factors are at play in shaping the holiday shopping landscape this year, including the ongoing impact of inflation, the ever-expanding world of e-commerce, […]
TikTok, the social media giant that has taken the world by storm, is again expanding its horizons with TikTok Shop. This in-app commerce experience is poised to impact the world of social commerce significantly. With over 100 million users in the United States alone, TikTok is making a bold move into the world of e-commerce, […]
