Building customer loyalty can take a while, your customers would definitely not start choosing you over the other hundreds of competitors overnight. It takes brand awareness building and nurturing to get a constant string of loyal customers making a beeline for your eCommerce store always. But there are a lot more benefits to creating a dedicated consumer base for your brand than just steady sales figures.
💬 Enhances Brand Engagement
With customers reeled in, they are going to be far more interested in interacting with you on social media—may be even actively participate in helping you create UGC content! If they truly value your service and products and enjoy buying from your routine, you’d see no drop in engagement rates on all channels.
🧲 Increases Brand Affinity
With a loyal customer base engaging with your social media channels, vouching for your products/services, and spreading awareness through word-of-mouth marketing (all thanks to the loyalty programs that keep them emotionally engaged) increases your brand’s influence on potential customers. It makes your brand all the more likable online.
💲 Higher Sales (DUH!)
Emotionally invested customers spend 2X times more time on your website than visitors. They contribute to 80% of sales, helping increase your overall revenue.
✨ Improves Customer Experience
With rewards, freebies, and redeemable gifts available for grabs, customers are bound to be engaged and excited in the pre-sales process and satisfied and happy in the post-sales stage. It improves your customers’ overall experience, helping you retain more customers.
As usual, we won’t let you walk away from us without some great real-time examples of loyalty programs THAT WORK!
#1 Sephora’s 3-Tier Loyalty Program
Tiered loyalty programs allow your customers the opportunity to choose from a variety of membership programs that best suit their needs, further enhancing their experience with your brand.
Sephora gives its customers an option to choose from Insider, VIB, and Rouge packages. It’s such a popular program that it makes up to 80% of Sephora’s annual sales.
#2 Blume’s Point-Based Loyalty Program
The body care products retailer, Blume has devised a perfect loyalty program that has many coming back for more. Their point system is known as Blume Bucks customers can earn by placing orders, interacting with the brand on social media, and recommending the brand to their friends and family. It includes incentives such as freebies, cashback, perks, etc. that can be accumulated by engagement and references, making it a game for them to stay connected with the brand.
#3 Apple’s No-Perk Loyalty Program
Apple is taking minimalism to the next level. They offer no perks, incentives, and special discounts as a part of a generalized loyalty program but still cater to a VERY loyal fanbase that swears by their products. How?
By offering amazing products, an excellent customer experience, and personalized benefits with each order, you can easily wow your customers into loyal consumers. Now that’s some serious strategy in action! When J.Lo is giving someone the standing O, they’re definitely doing something right.
To truly make your loyalty program a success, understand your consumer base to know what’ll suit their needs the best, making it a beneficial program for them to sign to.
