How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
So, what exactly is Geofence Marketing? Imagine drawing a virtual fence around a specific geographic area. Whenever a potential customer enters this “fence,” they receive targeted messages, offers, or ads on their mobile devices. It’s like sending a friendly wave to someone who walks past your store, inviting them to come inside and check out […]
Most people make smartphone contactless payments daily without thinking about it, but a next-gen version of the tech is now en route for iPhones and Android phones. 🌟 Introducing Multi-Purpose Tap The NFC Forum, which counts Apple, Google, Qualcomm, and Sony among its board members, has just outlined a new version of the tap-to-pay tech […]
In the world of e-commerce, customer satisfaction is paramount. Happy customers are the cornerstone of growth, as they are more likely to make repeat purchases, contributing significantly to a brand’s long-term success. Research indicates that while repeat customers constitute only 21% of the customer base, they: Moreover, retaining an existing customer is five times less […]
Videos are now a big part of digital marketing for a good reason. Instead of reading long paragraphs about a product or service, many people prefer watching a video. In fact, 50% of shoppers watch videos before deciding what to buy or before talking to a salesperson. Emails are all about reaching out and connecting. […]
With the initial buzz around AI settling, marketing teams are now leveraging it in creative and efficient ways. We’re witnessing some fascinating case studies as a result. Leading Brands Embrace AI 🌟 Mailchimp, Klarna, JPMorgan Chase, and Mars are at the forefront, integrating AI throughout their marketing processes. From brainstorming and content creation to analytics […]
Psychographic market segmentation involves breaking down a market into smaller consumer groups that share personality traits, values, attitudes, interests, and lifestyles. 🎯 This approach offers deeper insights into consumer motivations and can be leveraged by businesses to craft highly personalized and effective marketing strategies, messaging, and products. 📈 The outcome of utilizing psychographic profiles includes […]
With Taylor Swift’s Eras Tour heading to Europe and stimulating the economy there, the U.S. economy faces a “cruel summer” with forecasts of below-average growth. One key group with growing economic influence? Millennials. Born between 1981 and 1996, millennials are now entering middle age and reaching their peak earning and spending years. Here’s why brands […]
Creating a standout landing page is an art, and the Call to Action (CTA) is your masterpiece’s focal point. A well-crafted CTA can skyrocket your conversions. Here are five strategic tips to make your CTAs irresistible. By implementing these strategies, you’ll make your CTAs more effective, ultimately driving more conversions and achieving your business goals. […]
Businesses today interact with customers, sell products, and offer services through many channels. Automation and AI are making the customer experience smoother and more connected 🤖✨. This is especially important for companies that make, distribute, and sell products as they grow across different B2X channels and markets. Creating a smooth customer experience starts with gathering […]
When working to make your business shine, knowing the difference between branding and marketing is essential. Though they’re connected, each has a unique role in building a solid business presence. What’s the Difference? 🤔 Branding is your business’s identity. It’s who you are, including your values, style, and unique qualities. Branding is the consistent message […]
