How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
There’s been a lot of excitement lately about how AI can revolutionize marketing by enhancing customer experiences and boosting productivity. But to truly unlock its potential, it’s essential to understand how AI works and how to implement it effectively. AI for Enhanced Marketing in eCommerce AI is a powerful ally for marketers, particularly through a […]
Brand partnerships have come a long way over the last decade. There have been some exceptionally successful examples of collaborative advertising – just last year, Adidas and Intersport combined forces for ‘Project Run Berlin 23’, a powerful campaign to inspire runners in the buildup to the Berlin Marathon. Collaboration is about making 1+1 = 3. […]
August is a crucial time for back-to-school (B2S) and back-to-college (B2C) marketing and preparation. The National Retail Federation (NRF) estimates that in 2024, B2S spending will reach $39 billion, while B2C spending will soar to $87 billion. This means an average household expenditure of $875, spanning a wide range of industries. While traditional items like […]
To increase checkout rates, prioritize free shipping, transparent pricing, and secure payments. Surprise costs are a prime cart abandonment cause, so clarity in pricing is vital. Free shipping, highly valued by 59% of shoppers, can make your offer more appealing. Clear and hassle-free returns policies also bolster checkout rates. For instance, when Cocohanee prominently displayed […]
In 2023, email marketing continued to be a highly preferred and effective channel for consumers in the United States. It’s the number one way to express a preference for email communication when reaching out to brands, highlighting the enduring significance of email in customer support initiatives. However, navigating the internet’s equivalent of snail mail can […]
The post-purchase phase represents a valuable opportunity for brands to cultivate an enduring relationship with their customers. Surprisingly, for 40% of consumers, as indicated by Support, the post-purchase experience plays a pivotal role in making their overall brand experience more memorable. Retailers need to recognize that the customer journey doesn’t conclude at the point of […]
1. Being Customer-Centric Means Going Beyond Guesswork It’s easy to think being customer-centric means jumping at every piece of feedback. But real customer-centricity isn’t a wild guessing game. It’s about strategic moves grounded in both data and direct conversations. Here’s how you can refine your approach: Start with a Typeform Survey Roll out a Typeform […]
Businesses today interact with customers, sell products, and offer services through many channels. Automation and AI are making the customer experience smoother and more connected 🤖✨. This is especially important for companies that make, distribute, and sell products as they grow across different B2X channels and markets. Creating a smooth customer experience starts with gathering […]
🛒 When shopping online, what’s your top priority? It’s likely customer reviews! They’ve become pivotal for both luring in and keeping customers. With digital ads on platforms like Google and Facebook yielding diminishing results, customer reviews have risen in importance when making purchasing choices. Now, we trust online reviews almost as much as recommendations from […]
In the dynamic marketing world, staying ahead isn’t just about keeping up—it’s about surging forward with precision and insight. A thorough audit of your marketing efforts can transform a good strategy into a great one. 🌟 Here are seven critical elements you should audit today to ensure your marketing engine is not just running, but […]
