How To E-Commerce offers newsletters, podcasts, and blogs focused on direct-to-consumer (DTC) and e-commerce. The company aims to provide actionable advice and strategies to help businesses grow and improve their marketing skills. In addition, it is dedicated to sharing the latest trends and best practices in the DTC and e-commerce market.
In today’s rapidly evolving digital landscape, AI is proving to be a game-changer for businesses looking to enhance their digital marketing strategies. One of the most significant areas where AI is making an impact is in budgeting and forecasting. By harnessing the power of AI, companies can develop sophisticated models that predict and manage marketing […]
As we approach the final quarter of the year, TikTok’s influence continues to grow, especially among Gen Z consumers. Despite ongoing discussions about a potential U.S. ban in 2025, the platform remains a dominant force in shaping shopping habits. The hashtag #TikTokMadeMeBuyIt has become a viral sensation, highlighting just how impactful TikTok is in driving […]
Shopify has quickly risen to prominence as a powerhouse in the eCommerce world, offering businesses of all sizes a robust platform to create, manage, and grow their online stores. Since its inception, Shopify has empowered over a million businesses globally, helping them connect with customers and achieve significant sales growth. This success is exemplified by […]
Amazon is preparing for its highly anticipated fall shopping event, Prime Big Deal Days, scheduled to kick off in October. This exclusive sale offers Prime members access to exceptional discounts across a wide range of products, extending its reach not only to the U.S. but to 18 other countries as well. The event promises early […]
As digital advertising adapts to new privacy regulations and fierce competition, Meta’s latest updates come at a crucial time. Key features like the Incremental Attribution Model and advanced analytics integration address the growing need for precise measurement and effective targeting. By focusing on conversions directly attributable to ad exposure, advertisers can gain a clearer understanding […]
In today’s marketing landscape, most teams rely heavily on specialists. In small businesses, one person might handle all digital marketing tasks, from social media management to SEO and paid ads. However, as businesses grow, so does the need for specialization. In larger companies, separate teams often manage social media, SEO, content creation, and paid ads, […]
Gift cards are an increasingly popular option for holiday shopping, offering both convenience and flexibility. They allow recipients to choose exactly what they want while eliminating the need to carry cash. As a result, gift cards have become a favored choice for gift-givers and receivers alike. In fact, the global gift card market is on […]
With rising production costs, shrinking marketing budgets, and tighter consumer spending, marketers face significant challenges. 🌟 To thrive in this new environment, consumer product marketers need to be smart about their strategies, focusing on cost-effective and impactful methods. 🚀 Here are four ways to get the most out of your consumer product marketing budget: 1. […]
Revamping your category pages can make a big difference in how well your website performs. These pages often serve as the main gateway to your site’s content, so it’s essential to get them right. By optimizing them, you can improve how your site appears in search results and create a more enjoyable experience for your […]
Mental accounting refers to the way people mentally categorize their money into different “pots,” such as dining out, vacations, or regular expenses, which significantly influences how they choose to spend it. This behavior, while practical in some cases, is driven more by emotions than logic. Research highlights this effect in various ways: people are more […]
