In today’s retail landscape, consumers have more options than ever before. And while customers have access to more products, they don’t necessarily have time to shop everywhere they would like. And if you’re reading this, chances are that you’re a retailer or brand manager who is interested in driving traffic to your online store. Digital DTC has been a hot topic in the USA of retail, and for good reason. There’s no doubt about it: The digital DTC environment presents a massive opportunity for CPG companies and their retailers.
DTC brands have become a major force in the retail industry, offering shoppers new and exciting shopping experiences without the hassle of physically going to the store. Retailers want to empower consumers to leverage their relationship with them and make the buying process easier. There are three ways that all retailers can take note of because they’re easily adaptable regardless of your brand or physical presence.
Brands and retailers can maximize sales while amplifying the digital DTC experience by using these three strategies:
- Create a seamless experience for customers from the moment they enter your website to the moment they leave, with a focus on building customer loyalty through personalized interaction. A site that is easy to navigate and visually appealing will encourage customers to spend more time on your site, which means they’ll be exposed to more of your products and services. This leads to increased sales!
- Take advantage of mobile technology to give customers real-time updates on products they’re interested in. If you want to create a successful DTC brand experience, you need to make it easy for your customers to engage with you in real-time. That means providing them with tools like email newsletters, social media accounts, and group chats where they can ask questions about your product line or share feedback on what works (or doesn’t).
- Think outside the box with new technologies like AR and VR. These emerging technologies have huge potential for engagement and conversions—but only if you’re willing to take a risk!
