If you own a business, you’ve probably been part of Black Friday & Cyber Monday madness. Or Are you going to be putting Black Friday and Cyber Monday at the heart of your campaigns? We hope so because if you’re not it could cost you a lot of traffic. This can be a time of year when you experience extraordinary sales and profits. Or, it can be a time of year when you lose money at an alarming rate. The outcome is dependent upon how you approach the holidays and how much time you spend planning and executing properly. YouTube ads are great for Black Friday and Cyber Monday because they allow you to target specific demographics with videos that will resonate with them on an emotional level.
Here are 3 ways to use Black Friday & Cyber Monday for massive sales with YouTube advertising.
- Create a video series about Black Friday deals: A video series is one of the most effective ways to leverage YouTube ads for increased engagement, views and conversions. When people watch a series of videos about a certain topic, they feel like they have more information than before about that topic. This is especially true if you have multiple videos discussing different aspects of your product or service.
For example, if you sell electronics, you could create a video series about Black Friday deals on TVs, laptops and tablets. Each video would focus on specific products and include tips from experts on how to get the best deal possible during Black Friday week (or whatever other time period suits your needs).
- Increase reach with remarketing ads: Remarketing ads are one of the best ways to reach your audience on YouTube. They allow you to show ads based on previous browsing behavior, so you know who will be most likely to click through. If someone visits your site but doesn’t convert, remarketing will help you get them back when they’re ready to buy!
- Promote Your Best Deals: If you’re running any special offers or promotions this year, it’s important that they’re easily accessible on your site and social media accounts. However, there are always going to be people who prefer shopping in person or browsing anonymously online—and those people may be more inclined to shop if they know exactly where they can find what they need at a good price.
That’s where YouTube advertising comes in: By creating a video ad that shows off some of your best deals and discounts, you’ll be able to reach out directly to potential customers who want something specific—and as long as they know how much money they’re saving when they buy from you.
