Trade Marketing Digital Specialist

February 12, 2024

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Job Description

About the job

Job Description

We are seeking an experienced and highly motivated Digital Specialist with a strong background in social media, email marketing, and paid promotion strategies. The ideal candidate will have a minimum of 2-3 years of experience in B2B marketing. The successful candidate will possess exceptional communication skills and be a dedicated team player.

Position Summary, Responsibilities And Expectations

  • Identify target audiences and develop digital campaigns that engage, inform, and convert prospects.
  • Manage and assist on building campaign text and image ads.
  • Keep pace with search engine and PPC industry trends and developments.
  • Manage the day to day paid ad campaigns.
  • Adapt campaign plans and media briefs into paid ad strategies.
  • Optimize campaigns based on the identified KPIs.
  • Develop meaningful ad copy and creatives for North America campaigns.
  • Use advanced bidding strategies to achieve effective campaign ROI.
  • Review campaign performance and provide insightful analysis.
  • Coordinate regular reporting and planning meetings with internal stakeholders.
  • Work closely with internal sales, channel marketing and corporate marketing teams to collaborate on cross channel initiatives.

Essential Skills And Experience

  • Bachelor’s degree, preferably in Business or Communications
  • Prior experience in digital campaigns is a must.
  • Experience with META campaigns and reporting.
  • 2 years in Paid Search Advertising (SEM/PPC).
  • Strong writing, editing, and proofing skills
  • Proficiency in Microsoft Word, PowerPoint, and Excel.
  • Experience and technical knowledge of PC Gaming or PC Hardware products preferred
  • Exceptional written and verbal communication
  • Well organized, process driven with ability to multitask fast and efficiently
  • Ability to prioritise and demonstrate attention to detail with great accuracy

For roles that are based at our headquarters in Milpitas, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future.

Annual Salary Range $65,000—$85,000 USD

About Us

CORSAIR (NASDAQ:CRSR), founded in 1994, is a leading global developer and manufacturer of high-performance gaming and streaming gear. With 21 different product lines, CORSAIR offers a complete range of products that help digital athletes perform at their peak and enable streaming creators to produce studio-quality content for their fans. CORSAIR has built a passionate base of loyal customers due to its gamer- and creator-centric design philosophy, commitment to high performance, and professional quality.

The company has received more than 4,000 product awards and has a footprint that reaches customers in more than 75 countries. CORSAIR also includes subsidiary brands Elgato, which provides premium studio equipment and accessories for content creators, SCUF Gaming, which builds custom-designed controllers for competitive gamers, and ORIGIN PC, a builder of custom gaming and workstation desktop PCs and laptops.

Benefits

  • Comprehensive medical, dental, and vision benefits
  • Bonus
  • 401K Plan
  • Tuition Assistance
  • Employee Discount Purchase Program
  • Paid Parental Leave
  • Employee Stock Purchase Program
  • Generous paid time off and holidays
  • Pet Insurance