Sr. Product Marketing Manager – (Demand Portfolio)

Job Description

Comcast brings together the best in media and technology. We drive innovation to create the world’s best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job SummaryFreeWheel, a subsidiary of Comcast, stands at the forefront of TV’s digital transformation. Fueled by top-tier video content, robust data, and cutting-edge technology, we are dedicated to developing next-generation solutions for the rapidly expanding streaming TV advertising market. Our mission is to simplify transactions for both buyers and sellers across all screens, data formats, and sales channels. With headquarters in New York and a presence in nine countries, FreeWheel is a global business capable of reaching audiences worldwide. The Sr. Product Marketing Manager – Demand Portfolio position presents a unique opportunity for the right candidate to play a pivotal role in shaping FreeWheel’s buy-side products and business strategies while partnering with industry leaders to drive the future of video advertising.

Job Description

Senior Product Marketing Manager – Demand Portfolio

FreeWheel is in search of a Senior Product Marketing Manager to spearhead demand portfolio marketing. This position centers around championing and overseeing FreeWheel’s comprehensive array of buy-side products and services, including its market leading DSP and order management solutions. Working in close collaboration with the product marketing leads of each domain, your expert knowledge of demand-side audiences will be harnessed to craft compelling narratives that contribute to successful product launches. This role demands a versatile skill set and a perceptive, holistic thinker capable of conducting in-depth market analyses and crafting positioning and messaging strategies that resonate with the world’s leading media buyers and their discerning stakeholders.

Core Responsibilities

• Collect market data and competitive insights to discern emerging trends, pinpoint opportunities, and evaluate potential risks while gauging the strategic and financial implications of our product solutions.
• Perform market segmentation and sizing exercises to validate the pain points and needs of our target audience, and create audience frameworks, buyer personas, and journey maps to prioritize buyers, guide sales enablement, and define the most effective routes to market.
• Provide the essential groundwork and guidance for developing and sharing market requirements, go-to-market plans, and other fundamental product marketing assets.
• Craft audience-centric messaging and content plans that ensure consistency and alignment with positioning across all customer touch points.
• Define clear goals and objectives for product launches and collaborate with cross-functional teams to execute go-to-market strategies, educate sales teams, and kickstart audience-focused demand generation campaigns.
• Continuously monitor customer feedback and product performance to support market analysis and share insights on the state of our offerings and portfolio, including opportunities to expand the portfolio by developing new products or services that complement existing offerings.
• Maintain a harmonious and cohesive message throughout FreeWheel’s demand-side product and service portfolio to strengthen brand recognition and trust, and conduct regular assessments to refine positioning and messaging, and address gaps in our processes.
• Develop roadmaps for both internal and client audiences to communicate the high-level solutions on our development horizon.
• Serve as an industry thought leader at events and assist in client meetings, quarterly business reviews (QBRs), and other commercial-related requests as a subject matter expert.
• Enhance team best practices by mentoring junior team members and establishing repeatable processes through the creation of templates and guides.

Qualifications

• Experience: A minimum of 5 years in product marketing, with a demonstrated history of successful product launches and marketing campaigns.
• Education: A bachelor’s degree in marketing, business, or a related field is required. An MBA is strongly preferred.
• Industry Knowledge: Familiarity with ad tech, media publishing, and/or media buying, with a deep understanding of market dynamics, customer behavior, and competitive factors in these domains.
• Specialization: Prior experience in OTT/CTV and adeep understanding of ad tech and the digital transformation of TV is a requirement, with a preference for expertise in demand side platforms.
• Communication Skills: Exceptional written and verbal communication skills, enabling effective presentations to diverse audiences, including product specialists, cross-functional stakeholders, company executives, and customers.
• Analytical Proficiency: Strong analytical skills and the ability to draw insights from data.
• Project Management: Capable of independently scoping projects, identifying requirements, and overseeing projects to completion through a combination of delegation and hands-on involvement with minimal supervision.
• Management Experience: Not required, but prior management experience is a plus.
• Collaborative and Self-Motivated: A self-driven professional who excels in a team environment.
• Work Authorization: Must be authorized to work in the United States with no current or anticipated sponsorship requirements.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience – think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff – be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team – make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System – a way of working that brings more employee and customer feedback into the company – by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what’s right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Education

Bachelor’s Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

7-10 Years

Salary:

Primary Location Pay Range: $131,383.22 – $197,074.84

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

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