Senior Marketing Campaign Analyst

Job Description

Senior Marketing Campaign Analyst Job Summary

Are you looking to take your marketing career to the next level? We are hiring for a Senior Marketing Campaign Analyst. The ideal candidate for this role will be responsible for partnering with senior leadership to provide best in class reporting and analysis specific to the needs of their various businesses. They will maps metrics against the Company’s operational plans and tactical/strategic goals to ensure alignment and focus. They will create and facilitate reporting and analysis to evaluate operational initiatives and drive operational efficiencies, develop and maintain standard reporting measures, quantitative explanation of relevant data and ongoing analysis of alternatives and solutions. This person will quantitatively evaluate and recommend action plans, based on all operational reporting and analysis, in order to enhance the customer experience and drive operational efficiencies and provide financial reporting, revenue analysis support, discount monitoring, promotional modeling and subscriber reporting issue resolution to various departments within the company.

Senior Marketing Campaign Analyst Core Responsibilities

• Partners with sales channel senior leadership to provide best in class reporting and analysis specific to the needs of their business.
• Assists in the creation, tracking, and ROI analysis of various sales channel incentives & offers.
• Identifies issues, analyzes available data and information and recommends changes to management.
• Creates and maintains multiple operational reporting tools.
• Provides analytical support of actual results against budget and feasibility of proposed business strategies.
• Consolidates data reports and delivers to help drive data-based strategic decision making.
• Provides analysis prior to and following any recommended changes.
• Creates and maintains compliance reports that identify discrepancies within the Company’s billing systems.
• Ensures accuracy of data through partnerships with team members. Provides day-to-day validation and spot checks.
• Is the lead on preparing reports to be used by other departments to correct billing issues.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Senior Marketing Campaign Analyst Qualifications

• Bachelor’s degree or equivalent education and experience
• 7-10 years relatable experience
• Demonstrated background in Media Marketing channel performance analytics and KPIs
• Comparable analytic experience within a marketing environment, preferably in direct response
• Demonstrated leadership in the area of campaign performance tracking (Direct Mail, Email, Digital and Media channels)
• Demonstrated ability distilling disparate data sets into a cohesive narrative and communicating effectively to various audiences
• Adept at delivering infographics or distilling complex data into graphical presentations
• Collaborate with the immediate and broader functional team to help provide holistic actionable insights. Delivering through cross-functional partnerships.

• Expertise with several leading data and analytics tools, such as Excel, Tableau, SQL Server, Adobe Campaign, Adobe Analytics.
• Proficient in SQL to query large data platforms
• Ability to execute marketing campaign lists through Adobe Campaign (CRM tool)
• Ability to create and execute actionable test designs
• Strong Analytic and critical thinking skills
• Strong verbal and written communication skills

GREAT PERKS AND BENEFITS:

• Competitive salary based on experience
• Benefit packages effective on day 1 – Eligible to enroll in medical, dental, vision
• 401k available after 90 days
• Paid training
• Free Comcast/Xfinity courtesy services (cable, high speed internet, etc.)
• Paid time-off (PTO), Paid vacation, flex time, and floating holidays; generous PTO package after first 90 days of employment
• Tuition Reimbursement (where applicable)
• Discounts on Comcast/Xfinity Voice, OnDemand, and Personal Security Services (PSS)

Comcast brings together the best in media and technology. We drive innovation to create the world’s best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.

Comcast in an EOE/Veterans/Disabled/LGBT employer

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

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