Search Marketing Analyst

Job Description

About the job
Job Description: Paid Search Analyst

Overview

MODCO Media, a leader in digital media, is seeking the expertise of a Search Analyst with search engine marketing experience, including Pay-Per-Click and Optimization knowledge. As an Analyst, you will manage search media campaigns during planning & execution phases.

Skills: Search Management (Google and Bing), Comparison Shopping Engines
Role Responsibilities:

· Manage campaigns across multiple search platforms, including Google & Bing, and other performance media networks
· Develop campaigns with in-depth keyword research, ad copy, bid management and quality assurance testing
· Utilize bid management tools to effectively achieve the highest ROI across the major search engines as well as contextual marketing
· Budget management pacing
· Conduct daily account optimizations and performance analysis against campaign goals
· Provide recommendations to improve strategies, tactics, visibility, CTR, and increase conversions
· Implement test initiatives such as landing page A/B testing, multivariate testing, offer testing and conduct postmortem campaign analysis, findings and next steps
· Time efficient management of client deliverables and the production of weekly/monthly reporting
· Good client management/communication
Organizational Relationships

· Position reports to: Supervisor, Paid Search
Qualification & Skills

· Bachelor’s degree from a 4-year college
Discipline Specific Skills

· Google AdWords Certified
· Experience with recommending & implementing SEM strategy
· Minimum of 2-3 years of experience with search engine marketing & optimization managing budgets of $25K or more monthly
· Expert with Google AdWords, Bing adCenter & third-party tracking (DoubleClick, Marin, Kenshoo)
· Experience using Google Analytics metrics to help optimize SEM campaigns
· Advanced computer skills (Word, Excel, PowerPoint)
· Experience on retail, finance, entertainment, and ecommerce clients is a plus
· Exceptional written, verbal, and negotiation skills with the ability to communicate with all levels of employees and attention to detail and follow-through skills
Salary Range: 65-75K USD