Revenue Marketing Operations Specialist

Marketing
United States
April 1, 2024
Full Time

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Job Description

About the job

Levitate’s employees share a very important mission and goal: helping small businesses grow and thrive. We all contribute to this goal in unique ways, and that’s why we prioritize helping our staff identify their strengths and find genuine fulfillment in their roles.

Across every team and department at Levitate, you’ll find friendship, enthusiasm, intelligence, and drive. In our pursuit to make the world a more creative and entrepreneurial place, we keep our company’s five core values at the center of everything we do:

  • Creating magic
  • Showing customer empathy
  • Making data-driven decisions
  • Focusing on solutions, not problems
  • Making small improvements every day

We’re looking for a tenacious, strategic B2B marketer eager to make an impact on our inbound revenue marketing model. In this role, you will be responsible for managing existing outbound revenue marketing programs. You will work closely with our Sales, and Marketing teams to improve our outreach, engagement, and increase lead conversion rates. This role requires the ability to create, follow, and improve on processes, attention to detail, creative problem solving abilities, and an analytical mindset.

Responsibilities

  • Manage existing revenue marketing initiatives, including inbound lead qualification and routing.
  • Develop fluency in our CRMs (Hubspot) & Coffee, to create/manage workflow automations, manage data, and generate reports to track the effectiveness of various experiments and initiatives.
  • The role will help us shape and improve our outbound revenue marketing model, processes, and workflows in the effort to improve and enable our revenue generating efforts.
  • The ideal candidate must demonstrate strong communication, problem-solving skills and be able to interpret data and derive insights.
  • Understand omni-channel campaigns. Have a good understanding of lead generation and email marketing best practices.
  • Partner and build a strong relationship with marketing and sales teams to improve our outreach and engagement and increase leads and conversion rates.
  • Support our database strategy and marketing tech stack as it evolves over time.
  • This position will execute and analyze A/B tests.
  • Hubspot maintenance, administration, and operational support.
  • Other special projects as assigned.

Our commitment to our staff is showcased not only through our strong company culture, but also through our employee-centric benefits and programs including:

  • Daily catered lunches from locally-owned restaurants and diverse snack offerings
  • Employee-led groups (run club, disc golf club, and book club, just to name a few) that bring employees with similar hobbies and interests together to inspire and build relationships
  • Plentiful opportunities to volunteer with and contribute to local organizations that align with the passions of our staff
  • Flexible PTO to facilitate strong work-life balance
  • Paid parental leave that provides employees with support and flexibility as they grow their families
  • Extensive benefit options including healthy lifestyle reimbursement, 401(k) matching, HSA/FSA, dental, vision, and mental health coverage, and much more
  • Culture Crew and Emerging Leader programs to foster employee leadership development, inclusivity, and connection through year-round trainings and events

Qualifications

  • BA/BS degree
  • Min. 3 years experience in B2B marketing role
  • Proficient in B2B email marketing concepts, including lead scoring, nurturing, and segmentation.
  • Proficient in HubSpot (or a similar CRM)
  • Proficient in spreadsheet software Excel and Google sheets
  • Strong analytical skills and experience with data analysis and reporting.
  • Excellent written and verbal communication skills.
  • Strong drive for results and experimentation, driven to test new tactics, channels, and formats to drive results.
  • Self-starter, able to work autonomously and take ownership of initiatives
  • Ability to quickly execute and monitor simultaneous projects with high visibility
  • Demand generation experience is a plus
  • Certifications in email marketing/automation tools, especially HubSpot

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