Product Marketing Specialist
Job Description
About the job
We’re looking for a B2B Product Marketing Specialist for our Test Automation portfolio of brands that will work within a successful and experienced marketing team to help grow the brands and strengthen their market presence. Ranorex is a leading low-code UI test automation tool that provides end-to-end testing of desktop, web and mobile applications. DesignWise is a cutting-edge test design platform that helps users deliver higher-quality software faster. Test Automation is one of the fastest-growing markets in software, and Ranorex prides itself as a leader in the market.
Our offices are located in Houston and Austin, TX; however, remote applicants may apply without a requirement for future relocation. We are a worldwide brand, therefore, bilingual and multilingual applicants (e.g. English, German, Spanish, etc.) are highly demanded.
This individual must embrace and enjoy working in a start-up environment with backing from a much larger entity. If you are used to complete delegation of responsibilities to others or slow rollout of programs, this is not the role for you. We are looking for a hands-on individual to drive revenue with tactical execution of our business model. The ability to multitask, adjust processes, work with both internal and external clients, and maintain a positive drive are extremely important. The ability to handle the pressure of deadlines and manage a pipeline of projects for multiple products and brands is a must.
The Product Marketing Specialist is responsible for delivering the knowledge, tools, collateral, and programs that enable effective marketing and selling of a product. Their efforts should help the company earn more revenue.
The Product Marketing Specialist will participate in each stage of marketing, including:
The product’s price
Promotion plans for the product
Where to market the product
Product features and benefits for customers
The Product Marketing Specialist might communicate daily with:
The sales team about how to sell the products
Management on strategy
Marketing communications on advertising placement or social media marketing
Product development on product functionality
Day-to-day Activities & Responsibilities:
Market Analysis
Be an expert on the market including who the buyers are, how they buy and why
Gather and conduct market research to understand what customers want
Research how the company’s products compare to the competition’s
Define product positioning
Develop positioning and messaging to differentiate products in the market
Communicate the proposition to Sales (i.e. why customers should buy)
Create a plan for communicating a product’s strengths through marketing channels, such as advertising
Create and manage programs to generate demand for the product
Research and stay up to date on trending keywords and marketing innovations
Analyze data about various marketing initiatives to identify those with the best chance of success
Lead product marketing content development to support marketing initiatives
Develop the collateral and sales tools that support the selling process
Develop and participate in marketing and product customer facing webinars
Definition and delivery of sales training
Work with management to set competitive pricing
Work with Product Management to define the product strategy and roadmap
Translate customer requirements into actions for product development
Be involved in creating and managing marketing budget
Developing and executing product launch strategies
Be able to handling multiple products, brands, and technologies
Key Competencies:
Minimum of 2 years experience in a similar or related position
B.S. in Marketing or Product Management or other related discipline preferred or equivalent work experience
PMP Certification is a plus
Can demonstrate technical troubleshooting and analysis ability
Highly organized and results-oriented
Ability to work independently and productively under pressure
Ability to learn new tools and technologies quickly
Fundamental understanding of software development life cycle required
Experience in QA and test automation market is a plus
Salesforce experience a plus
Highly skilled with tools such as Microsoft Office (Excel, Powerpoint, Word) and Google Workspace (Sheets, Slides, Docs)
Excellent written and verbal communication skills
Excellent technical presentation skills
Can demonstrate integrity, accountability, respect and commitment
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