Product Marketing Specialist

Job Description

About the job

Description

Qualifacts is a leading provider of behavioral health software and SaaS solutions for clinical productivity, compliance and state reporting, billing, and business intelligence. Its mission is to be an innovative and trusted technology and end-to-end solutions partner, enabling exceptional outcomes for its customers and those they serve. Qualifacts’ comprehensive portfolio, including the CareLogic®, Credible™, and InSync® platforms, spans and serves the entire behavioral health, rehabilitative, and human services market supporting non-profit Certified Community Behavioral Health Clinics (CCBHC) as well as for-profit large enterprise and small business providers. Qualifacts has a loyal customer base, with more than 2,500 customers representing 75,000 providers serving more than 6 million patients. Qualifacts was recognized in the 2022 and 2023 Best in KLAS: Software and Services report as having the top ranked Behavioral Health EHR solutions.

Summary Of The Product Marketing Specialist

As the Product Marketing Specialist, you will be instrumental in orchestrating the successful launch of new products, aligning cross-functional teams, and driving initiatives that contribute to the company’s strategic growth. Your expertise in project management, market analysis, and a keen understanding of customer behavior will be pivotal in achieving operational excellence, maximizing product adoption, and collaborating on effective sales enablement strategies.

The Product Marketing Specialist will report to the Chief Marketing Officer.

Responsibilities For The Product Marketing Specialist

• Strategic Planning:
• Develop comprehensive product launch strategies aligned with company goals, target audience needs, and market trends.
• Cross-functional Collaboration:
• Lead cross-functional collaboration efforts to ensure alignment and delivery on key activities by critical milestone dates. This includes, but not limited to, working closely with Marketing on messaging and development of supporting materials; Finance on pricing and contract needs; Sales on training and enablement activities; Operations on order management, customer training, and FAQs; and Product on value proposition, use cases, buyer personas, and demos.
• Market Research:
• Conduct thorough market research and competitive analysis to identify opportunities, positioning strategies, and potential challenges for successful product launches.
• Messaging and Positioning:
• Craft compelling messaging and positioning strategies that resonate with target customers and differentiate our products in the market.
• Content Development:
• Collaborate with content creators to develop high-quality marketing collateral, including product messaging documents, sales enablement materials, website content, blog posts, and more.
• Go-to-Market Execution:
• Lead the execution of go-to-market plans, including coordinating marketing campaigns, organizing product demos, creating launch events, and managing communication channels.
• Performance Tracking:
• Establish key performance indicators (KPIs) and metrics to measure the success of product launches, track progress, and analyze results to optimize future launch strategies.
• Customer Feedback:
• Gather feedback from customers, sales teams, and other stakeholders to iterate on messaging, product positioning, and launch strategies continuously.
• Continuous Improvement:
• Stay updated on industry trends, market dynamics, and best practices in product marketing and apply insights to improve launch processes and outcomes.
  

Qualifications Of The Product Marketing Specialist

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience (5+ years) in product marketing, preferably in the B2B SaaS industry.
• Demonstrated success in planning and executing product launches from conception to post-launch analysis.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent communication skills with the ability to articulate complex concepts clearly and persuasively.
• Strategic thinker with a creative mindset and the ability to generate innovative ideas.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
• Experience working in cross-functional teams and collaborating effectively with diverse stakeholders.
  

Knowledge, Skills, And Abilities Of The Product Marketing Specialist

• Excellent verbal and written communication skills
• Highly organized with the ability to meet multiple deadlines in a fast-paced environment.
• Self-motivated with ability to work effectively with others who are executing work.
• Skilled in Microsoft Office Suite
• Health care industry experience/knowledge a plus
  

Qualifacts is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, disability, military status, national origin, or any other characteristic protected under federal, state, or applicable local law.