Product Marketing Specialist
Job Description
About the job
About The Role
Grade Level (for internal use):
10
The Team
As an integral member of the S&P Dow Jones Indices’ global marketing team, this position is responsible for driving awareness, leads and adoption of S&P DJI offerings and index-linked products. As part of the broader commercial organization, Marketing is responsible for helping to drive market share, revenue and leads, connecting Marketing activities (advertising, digital marketing, content marketing, etc.) to specific commercial outcomes.
The position is part of S&P DJI’s Product Marketing team, whose remit is to develop and execute promotional marketing strategies to drive leads, improve competitive positioning and increase awareness and educational support of S&P DJI index-linked products and capabilities to targeted audiences globally.
The individual will collaborate regularly with the broader S&P DJI Marketing team, Enterprise and all digital agencies (creative, media, demand gen, etc.) to ensure activations are aligned to strategic and commercial priorities and optimized for driving Marketing Qualified Leads (MQLs).
Responsibilities And Impact
This role will help promote the S&P DJI brand as the world’s leading, independent, index solutions provider. This role has responsibility for the public outcomes of S&P DJI’s marketing in a business that is the largest global resource for essential index-based concepts, data and research, and home to iconic financial market indicators, such as the S&P 500® and the Dow Jones Industrial Average®. The individual will be responsible for helping to drive marketing and commercial outcomes across all digital promotion activations.
You will work closely with all parts of the S&P DJI organization and regularly collaborate with Commercial Data & Analytics (CDA), Client Experience Team (CXT) and Inside Sales. You will be an ambassador for S&P DJI and cultivate a high-performance culture of client-centrism, disciplined execution, collaboration, innovation, and integrity.
Responsibilities
As part of the Product Marketing team, you will be responsible for helping to drive market share, revenue and leads, connecting Marketing activities to specific commercial outcomes, focusing on:
Paid Media. This role’s primary focus is supporting the global paid media program by leveraging techniques across the digital mix (display, sponsored content, paid search/SEM and social media advertising). Ensure that all top, mid and bottom funnel activations are employed and optimized across priority product lines and data sales initiatives to support revenue targets, drive MQLs and demonstrate Marketing Influenced Revenue (MIR).
Third-Party Syndication & Lead Generation. Responsible for facilitating day-to-day execution across a multitude of content delivery techniques including, but not limited to, third-party distribution (500+) and social media outreach to drive leads and promote downstream awareness of S&P DJI’s underlying index-linked products and data.
KPI/Reporting Oversight & Delivery. Oversight of KPIs in a transparent and informative manner for internal and external stakeholders and unifying reports allowing for near real-time optimization and data analysis. The role owns direct responsibility for consolidating, synthesizing and reporting metrics across the digital program and partnering directly with relevant stakeholders to ensure processes are optimized to report commercial outcomes. Manage all necessary back-end systems and campaign tracking in order to effectively deliver management-ready interactive dashboards and provide real-time access to aggregate KPIs by region, theme, partner and audience.
Compensation/Benefits Information: (This section is only applicable to US candidates)
S&P Global states that the anticipated base salary range for this position is $68,093.00 to $119,473.25. Final base salary for this role will be based on the individual’s geographic location, as well as experience level, skill set, training, licenses and certifications.
In addition to base compensation, this role is eligible for an annual incentive plan.
This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, please click here.
What We’re Looking For
Basic Required Qualifications:
3+ years of professional experience in digital marketing, experience with Financial Services preferred.
Experience with social media and analytics platforms including but not limited to Adobe Analytics, Hootsuite, LinkedIn Account Manager, Tableau, Sharepoint, etc.
Must be able to demonstrate commercial results and actionable outcomes.
Bachelor’s degree (Marketing, Communications, Business or related field preferred).
Demonstrate interpersonal, written and verbal communication skills with a track record of driving measurable and significant results.
Must demonstrate strong organizational skills.
Additional Preferred Qualifications
Experience with managing marketing campaigns and activations across digital marketing landscape including but not limited to programmatic, search, social media and display advertising.
Foundational understanding of the principals of the primary uses of indices, and index-based products by portfolio managers, financial analysis, institutional-quality asset owners and product issuers preferred.
Comprehension of the basic pillars of investment management /asset allocation and the goals of financial market participants, including institutional investors, financial advisors, etc.
Must exhibit ability to prioritize many conflicting business needs and act accordingly in a timely manner.
Must exhibit exploratory, forward thinking, solution-solving style and ability to rationalize available opportunities for the S&P DJI opportunity set.
advantageous
Right To Work Requirements
This role is limited to persons with indefinite right to work in the United States.
About S&P Global Dow Jones Indices
At S&P Dow Jones Indices, we provide iconic and innovative index solutions backed by unparalleled expertise across the asset-class spectrum. By bringing transparency to the global capital markets, we empower investors everywhere to make decisions with conviction. We’re the largest global resource for index-based concepts, data and research, and home to iconic financial market indicators, such as the S&P 500® and the Dow Jones Industrial Average®. More assets are invested in products based upon our indices than any other index provider in the world. With over USD 7.4 trillion in passively managed assets linked to our indices and over USD 11.3 trillion benchmarked to our indices, our solutions are widely considered indispensable in tracking market performance, evaluating portfolios and developing investment strategies.
S&P Dow Jones Indices is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help many of the world’s leading organizations navigate the economic landscape so they can plan for tomorrow, today. For more information, visit www.spglobal.com/spdji.
What’s In It For You?
Our Purpose
Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology–the right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.
Our People
We’re more than 35,000 strong worldwide—so we’re able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We’re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.
Our Values
Integrity, Discovery, Partnership
At S&P Global, we focus on Powering Global Markets. Throughout our history, the world’s leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.
Benefits
We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.
Our Benefits Include
Health & Wellness: Health care coverage designed for the mind and body.
Flexible Downtime: Generous time off helps keep you energized for your time on.
Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.
For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries
Diversity, Equity, And Inclusion At S&P Global
At S&P Global, we believe diversity fuels creative insights, equity unlocks opportunity, and inclusion drives growth and innovation – Powering Global Markets. Our commitment centers on our global workforce, ensuring that our people are empowered to bring their whole selves to work. It doesn’t stop there, we strive to better reflect and serve the communities in which we live and work, and advocate for greater opportunity for all.
Equal Opportunity Employer
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.
US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.
20 – Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 – Middle Professional Tier I (EEO Job Group), SWP Priority – Ratings – (Strategic Workforce Planning)
Job ID: 299438
Posted On: 2024-05-17
Location: New York, New York, United States
