Product Marketing Specialist

Job Description

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.

Job SummaryEffectv, the sales division of Comcast Advertising, is looking for a Product Marketing Specialist to amplify our client-facing products to the Sales and Sales Development organizations. There are 2 openings as follows: Market Retail supporting Atlantic and Southeast Regions (role must sit within a corresponding market) Market Retail supporting Central and Pacific Regions (role must sit within a corresponding market) You’ll be the voice of Product Marketing in the field, creating and leading workshops for sellers to develop and increase confidence in explaining our product positioning and multiscreen value proposition to clients. You’ll also be experts in guiding sellers to overcome competitive claims and explain the ever-changing TV ecosystem. Additionally, you will drive the product feedback loop from Sales and Sales Development as part of our Product Commercialization effort. This role is part of the Sales Development organization, reporting into the Senior Manager, Product Marketing and adhering to the goals of the SVP, Sales Development.

Job Description

Core Responsibilities include but are not limited to:

• Amplify the voice of Product Marketing in Effectv regions, working closely with Product subject matter experts and related stakeholders to develop deep product knowledge. Products include but are not limited to: Audience Intelligence, Effectv Streaming, Audience Addressable, myEffectv / Campaign Reports, all IMPACT products, and BYOD.
• Own the feedback loop for one or more client-facing products, serving as the connection point within the Product Commercialization effort, sharing all Sales / Sales Dev feedback and enhancement ideas with the associated product owner.
• Create, train, and lead scenario-based workshops as extensions of Learning & Performance’s product education modules providing Sellers/Sales Dev with hands-on experience and confidence speaking about our products, capabilities, and overcoming competitive claims.
• Own the role of Field Lead for one or more related stakeholder teams who work closely with Product Marketing (eg: Inventory/Yield, Ampersand, Affiliate, etc.)
• Participate in all Product Marketing Team calls including weekly team updates, monthly Product Updates for Leaders, and quarterly Industry Trends Megadoses.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience – think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff – be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team – make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System – a way of working that brings more employee and customer feedback into the company – by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what’s right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable law, including the Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance.

Education

Bachelor’s Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years

Salary:

Pay Range: This job can be performed in California, Colorado, and Washington with a Pay Range of $58,640.85 – $122,168.45

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

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