Product Marketing Manager – USA

Job Description

About the job

Product Marketing Manager

We’re seeking a brilliant, inspirational, and experienced Product Marketing Manager to join our growing Product Marketing department. The Product Marketing team at Blis tell stories that bring our product and platform to life for our customers. This role will be a key driving force to Blis’ commercial success, ensuring we have a highly effective sales organization speaking our customer’s language.

Reporting into the Director of Product Marketing, the successful applicant will have a results-driven ethos inspired by a deep understanding of our customers and product, coupled with an ability to build compelling messaging & sales storytelling.

You will be expected to intimately know the killer features, differentiators, and shortfalls of your products and will work in close collaboration with product development leads and marketing teams as well as commercial sales and external partners and clients. Ultimately this should enable you to develop clear, concise and effective communication, both internal and external, to drive home differentiated product marketing by leveraging customer, market & competitive data.

This is a full-time position based in New York, but with flexibility for the right candidate. We’ve embraced flexible working and expect this to continue indefinitely, but semi-regular onsite visits will be required for product, sales and client sessions in the future. We currently expect this to average around 1 or 2 times per month.

Key Responsibilities

• Support in the production of sales collateral and effective go to market strategies for new product & feature launches.
• Create product value propositions to build and launch impactful client-facing sales material, from pitch decks to case studies and product videos. Inspiring clients and ultimately driving revenue.
• Work directly with the wider product team to ensure our products are well-positioned with commercial teams armed with the right tools to answer any incoming client questions.
• Within single project areas, manage efficient and timely execution of product launch GTM plans, including strong cross-team collaboration with various departments & stakeholders across the business
• Market intelligence – support with knowledge gathering on our competitors and clients, who they are and what motivates them
• Build and maintain strong relationships with commercial teams across the wider business to ensure a good understanding of various challenges and how best to solve them.

Skills and Requirements

• At least 2/3 years of experience working in B2B product marketing, ideally within the ad-tech digital space
• Deep understanding of the AdTech media, data & programmatic industries
• Excellent communication skills – including written, verbal and presentation skills – with the ability to translate complex technical concepts into benefits-driven, simple & compelling marketing messages
• Ability to confidently present materials to large groups, both internal and external
• Demonstrated success in driving impactful product launches and end-to-end execution of GTM strategies

About us

Blis is an audience-first platform that doesn’t rely on personal data. We’re an integrated planning and buying platform that delivers scaled, relevant and high-performing audiences, helping the world’s largest brands and media agencies achieve their goals.

Over the past 19 years, Blis has built its reputation on delivering award-winning location-powered advertising solutions. In today’s consumer-centric landscape, Blis is transforming the role of location data by combining it with a broad range of rich and powerful datasets to give our clients the deepest audience understanding available. Our unique approach to integrated planning and buying provides personalised targeting and performance without reliance on personal data. We serve relevant ads to the highest-value addressable audiences across any channel and deliver our clients’ campaign outcomes every time, from brand awareness and engagement through to store/site visits and sales.

Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald’s, HSBC, Mercedes Benz and Peugeot, as well as every major media agency.

At Blis our vision is to be the undisputed leader in location-powered advertising and analytics. We believe that values create behaviours and behaviours create a culture. Our company values are a huge part of our DNA. We are fully committed to creating a powerful culture of inclusivity and belonging that embraces diversity, encourages people to bring their authentic selves to work, educates everyone at Blis about matters of equality and engages with the wider industry community to drive social change.

As an equal opportunity employer, we treat all our employees and job applicants fairly and equally. We oppose all forms of unlawful and unfair discrimination and take all reasonable steps to create a work environment in which all employees are treated with respect and dignity. We don’t condone or tolerate any form of harassment, by employees or by others who do business with us.

Our Values – B.L.I.S.

Brave

We’re leaders not followers

An innovation and growth mindset helps us solve everyday challenges and achieve breakthroughs. Our passion drives us to innovate. We don’t see barriers, just possibilities.

We take ownership and hold ourselves accountable for outcomes, good and bad – and we don’t pass the buck.

Love our clients

We’re client obsessed

We do what we say and build trusted relationships with our partners for the long term. We act with integrity. We put our clients at the center of our business. We obsess over the best insights, ideas and solutions to deliver WOW and work with honesty and accountability to get it done.

Inclusive

We’re one team

We are empathetic and embrace diversity. Everyone has a voice and can bring their authentic self to work. We care about and support each other – with humility and good humor. Mutual respect and wellbeing are key. We strive to eliminate bias and be open and transparent.

Solutions driven

We’re action oriented

Speed matters in business, so we’re solution-driven and action-oriented. We value simplification and calculated risk taking. We are lean, agile and resourceful self-starters. We collaborate and break silos, working thoughtfully and with urgency to solve problems, while learning from mistakes and celebrating wins.

If this looks like the perfect fit for you or if you just want to have a conversation, please apply, and we will get back to you as quickly as possible!

The salary range for this position will be USD $120,000 – $150,000. The base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills, and experience among other factors. Our compensation package also includes a comprehensive benefits platform offering.