Product Marketing Manager – Sensor (Remote / Flexible)

Job Description

About the job

Insulet started in 2000 with an idea and a mission to enable our customers to enjoy simplicity, freedom and healthier lives through the use of our Omnipod® product platform. In the last two decades we have improved the lives of hundreds of thousands of patients by using innovative technology that is wearable, waterproof, and lifestyle accommodating.

We are looking for highly motivated, performance driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

Job Title: Product Marketing Manager – Sensor

Department: Omnipod 5 Franchise

FLSA Status: Exempt

Insulet Corporation (NASDAQ: PODD) is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod® Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the disposable and waterproof Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s latest innovation, the Omnipod® 5 Automated Insulin Delivery System, is a tubeless automated insulin delivery system, integrated with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero finger sticks, and is fully controlled by a compatible personal smartphone. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas.

Studies have demonstrated the clinical and lifestyle advantages of insulin pump therapy over multiple daily insulin injections (MDI). However, many people still choose MDI therapy largely due to the complexity, cost, and inconvenience of conventional pump technology. The Omnipod is a discreet and easy-to-use system that eliminates many of the issues associated with conventional pumps. By breaking down the barriers to insulin pump therapy, Insulet hopes to provide both a superior treatment option and life-long health benefits for people with insulin-requiring diabetes

Insulet was founded in 2000 with the mission to improve the lives of people with diabetes and enable customers to enjoy simplicity, freedom, and healthier lives through innovative technology. The Company’s world headquarters and state-of-the-art automated manufacturing facility are located in Acton, Massachusetts with global offices in the U.K., France, Germany, Netherlands, Canada, Mexico, Australia, and the United Arab Emirates. Omnipod products are available in 24 countries around the world.

Insulet recently concluded its seventh consecutive year of 20% or more revenue growth, and more than doubled its intellectual property portfolio over the last year. Insulet is proud to be recognized as a 2022 Top Workplace USA; awarded Top Workplaces Cultural Excellence Award for remote work; recognized as a Great Place to Work® in four international locations in 2023; and ranked as one of America’s most responsible companies by Newsweek.

For more information, visit: insulet.com and omnipod.com.

Position Overview:

The Product Marketing Manager – Sensor will be responsible for supporting the Go To Market Strategy and commercial excellence and positioning of the Omnipod 5 system that integrates with Abbott Freestyle Libre sensors. This is a full-time exempt position reporting to the Senior Manager, Product Marketing – Controller.

Responsibilities

• Serve as product and market expert related to Omnipod 5 with Libre integration including product positioning, messaging, product acceptance, competitive landscape, etc.
• Identify and understand target customer segmentation for strong positioning of Omnipod 5 to drive value and adoption.
• Support the development of creative strategies and marketing materials. Develop strong marketing claims and core message development.
• Gather regional & customer insights to share with Product Manager to inform roadmap, features, and customer journey.
• Support the communication to regional marketing and customers for new releases or product related communication needs.
• Support Product Management with customer insights through primary and secondary market research.
• Support Director, Product Marketing – Sensor in the development of the detailed global launch planning for Omnipod 5 with Libre integration in the US.
• Create product briefs and work with Global Marketing Excellence to translate into agency creative briefs for launch execution.
• Interface with Int’l PMMs to support rollout of Omnipod 5 with Libre integration in international markets.
• Partner with regions throughout product lifecycle to understand market acceptance and impact of messaging; modify as necessary.
  

Key Decision Rights (if applicable)

• Decisions relating to asset creation (e.g., look and feel of content) made by GME and regional marketing for Omnipod 5 with Libre integration.
• Decisions related to commercialization of Omnipod 5 with Libre integration in the US.
  

Required Skills And Competencies

• Ability to lead a creative agency in the creation of a global, single-minded, innovative marketing messaging roadmap customized to different touchpoints to effectively convey the value proposition for each target globally.
• Ability to develop a launch plan coordinated and communicated across multiple functions.
• Excellent verbal and written communication skills including presentations to executive audiences.
• Strong cross-functional leadership
  

Required Leadership Skills & Behaviors (if Applicable):

• A passionate and creative marketer who can align the organization with a clear vision and strategy.
• Has strong emotional intelligence and ability to engage and lead others to advance new ways of thinking.
• Experience in launching new products.
  

Education And Experience

• Bachelor’s degree (or MBA with 3 years of related experience)
• At least 5 years’ experience in Product Marketing and/or downstream marketing in the medical device industry
• Product Launch experience required
• Diabetes experience or knowledge a plus
  

Additional Information

• The position can be remote, hybrid or in-person at our Acton, MA headquarters.
• Travel is estimated at 20% but will flex depending on business needs.
  

Physical Requirements (if Applicable):

NOTE: This position is eligible for 100% remote working arrangements (may work from home/virtually 100%; may also work hybrid on-site/virtual as desired).

Additional Information:

The US base salary range for this full-time position is $99,800.00 – $149,900.00. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position in the primary work location in the US. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Talent Acquisition Specialist can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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