Product Marketing Manager
Job Description
About the job
About us
bolt provides P&C insurers the ability to increase customer acquisition and retention rates through an end-to-end SaaS-based digital distribution platform including a tightly integrated market network of products, people, and processes.
bolt Solutions enables carriers to bundle their products with other carrier’s products to meet the demands of today’s consumers through the digital channels they prefer.
About the job
In this position you will spearhead all marketing efforts for your assigned products, collaborating closely with cross-functional teams in product and technology to shape effective marketing content to deliver measurable results. You will seek to understand your target audience’s needs and everyday challenges and can succinctly explain how bolt’s products help solve customer problems. You’ll conduct market and competitive research, develop differentiating value propositions for B2B SaaS customers, and activate integrated product marketing campaigns that target prospective customers. The ideal candidate should be equally proficient with day-to-day marketing activities and long-term strategy development and execution and be able to work across different marketing disciplines under tight deadlines to meet customer and company’s changing requirements.
At bolt, marketing is a critical enabling function to grow the business and achieve our ambitious growth agenda. This is an opportunity to make a significant impact, and help be part of a growing marketing team.
Responsibilities
Lead product marketing content development and activation.
Execute product marketing programs from start to finish, leveraging internal support and driving collaboration.
Establish positioning, identify target audiences, and develop and execute product marketing plans with specific objectives across different channels and segments.
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful product marketing strategies.
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
Help develop creative briefs and guide creative direction to meet objectives for all product marketing and public-facing communications, including print, digital, and video assets.
Conceptualize and execute multichannel product marketing campaigns across the prospect and customer lifecycle (e.g. from acquisition to engagement and conversion and retention), ensuring the alignment of communications and messaging in all channels.
Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
Identify effectiveness and impact of product marketing initiatives with tracking and analysis and optimize accordingly.
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
Be able to handle deadlines and manage your own time successfully.
For you to be successful
…we expect you to be able to demonstrate the following key competencies
Collaborative:
o Partners with a range of people to create trust and co-create and delivery mutually beneficial outcomes.
o Develops collaborative and dynamic working relationships to achieve the best possible outcomes.
o Resolves disputes using a range of tactics to prioritize positive outcomes.
o Collaborates in a thoughtful manner, valuing others’ unique contributions.
o Ability to work productively in a team environment.
Curious
o Actively seeks to learn from others and is inquisitive to increase knowledge and competence. Expands understanding of team’s key activities for improved collaboration.
o Demonstrates reflection and solicits feedback from others. Evaluates and learns from setbacks and adversity.
o Networks with others to share resources and knowledge.
o Maintains fluency in trends and new approaches relevant to the role.
Adaptable
o Looks to understand bigger picture rationale for changes and adapts in a flexible and nimble manner.
o Flexible in successfully juggling multiple requirements, ambiguity and competing demands. Perseveres in challenging circumstances.
o Adapts style and approach to best meet different situations.
o Takes a test and learn approach, integrates new information to determine the best course of action.
Customer Focus
o Demonstrates a customer centric mindset by prioritizing customer needs and addressing concerns with a sense of urgency.
o Understands the importance of customer feedback and appreciates their points of view.
o Understands the role and importance of using customer data to make decisions.
Qualifications
7+ years of experience in product marketing, marketing, and communications, or related field.
Experience with product launches or integrated marketing campaigns
B2B Software SaaS experience
Excellent communication and presentation skills
Working knowledge of market research, surveys, and data analytics
Proficient with content management systems
Experienced in setting strategy, planning and leading initiatives
Creative
Self-motivated with high-levels of personal accountability
Exceptionally organized and deliberate
Excellent problem-solving skills; ability to think quickly on your feet
Intellectually curious – desire to learn about new products, industries, and customers
Collaborative – works well in cross-functional teams
Comfortable operating in the gray – without clear users’ manual
What you’ll get
Three different medical plans to suit your and your family
Dental and vision insurance
Unlimited Flexible PTO plan
401k Program & match
Paid family leave; we believe in fully supporting new parents
A clear career path with opportunities for development, both personally and professionally
