Product Marketing Manager

Job Description

About the job
About Us

Fello is a fast-growing, VC-backed startup on a mission to empower real estate agents and teams with the tools they need to thrive in today’s industry. We’re revolutionizing the real estate landscape by providing cutting-edge technology and solutions designed to help agents succeed. Our platform is tailor-made for real estate professionals, and our team is made up of industry experts and innovative thinkers. If you’re excited about being part of a growing team with a fresh take on real estate, we’d love to meet you!

About The Role

The purpose of the Product Marketing Manager is to support go-to-market strategies and be our expert on our market, buyers, products and competitors.

This role will be directly responsible for establishing a thorough understanding of our ideal customers and key competitors, developing messaging and creating collateral, supporting the sales organization, and managing go-to-market strategies for product launches.

About You:Passionate about driving innovation and bringing cutting-edge SaaS solutions to marketAbility to translate product features into compelling messaging and collateral piecesTakes an agile approach to project management and execution – faster, iterative cyclesLoves collaborating cross-functionally and with customersResults-driven, consistently achieving or exceeding goalsAbility to manage multiple projects, hit deadlines and has strong time management skillsSelf-starter, process-driven, and detail-oriented with the ability to thrive in an agile, dynamic, and fast-paced start-up environmentYou Will:

Go-to-Market Strategy : Develop and implement comprehensive go-to-market strategies for new product launches and feature releases. This includes market research, competitive analysis, and customer segmentation.Ideal Customer Profiles:

Define and maintain a deep understanding of our Buyer and User PersonaProduct Positioning and Messaging:

Create And Refine Product Positioning, Value Propositions, And Messaging That Resonate With Target Audiences And Customers And Differentiates Our Products In The Market.Pricing And Packaging

Partner with product to develop product pricing and packaging.Product Content and Collateral:

Produce high-quality product marketing materials such as how-to guides, videos, case studies, blog posts, webinars, and sales collateral to support marketing campaigns and sales efforts.Feature Adoption and Stickiness : Support onboarding and product materials that engage users and drive feature adoption and stickinessTraining and Enablement:

Benefits

Equip the sales, cs and marketing teams with the necessary tools and training to effectively communicate product benefits and close deals. Develop sales kits, presentations, and competitive battle cards.Customer Engagement:

Work closely with the customer success team and community lead to understand customer needs and feedback. Identify and capture customer testimonials, case studies, and success stories.Market Analysis and Competitive Landscape : Monitor market trends, competitive landscape, collect competitive intelligence to benchmark product capabilities, develop effective product positioning strategy and create battle cardsMetrics and Reporting:

Track and report on key performance metrics to measure the effectiveness of marketing initiatives and optimize strategies accordingly.Qualifications:

Minimum Requirements

5+ years in product marketing role (ideally in a B2B SaaS organization)Excellent written and verbal communication skills, strong story tellerHighly-collaborative and enjoys working with and support a revenue team with collateral and training materialsProven track record of successful product launches and marketing campaignsAbility to translate product features into messaging and position to write and build materialsAgile Project Management: Takes an agile approach to project management and execution, focusing on faster, iterative cycles to deliver on-timePreferred Requirements

Preferred Benefits

Bachelor’s Degree in Marketing, Business, or related fieldExperience in B2B PropTech industries, Real Estate or SaaS backgrounds a strong plusFamiliarity with project management tools strongly preferred (i.e. Asana, Click-up, etc…)Our Benefits:

Competitive salary with performance-based incentivesComprehensive health, dental, and vision insuranceGenerous vacation policy and paid holidaysFlexible work schedule and remote work optionsProfessional development opportunities and ongoing trainingCollaborative, supportive, and fun work environment

Apply now and start making a real impact with Fello!