Product Marketing Manager

Job Description

About the job
At Jacobs, we’re challenging today to reinvent tomorrow by solving the world’s most critical problems for thriving cities, resilient environments, mission-critical outcomes, operational advancement, scientific discovery and cutting-edge manufacturing, turning abstract ideas into realities that transform the world for good.

Your impact

Manage new product launch efforts including end-to-end project management and the development of core marketing and content Strategy to support the launch objectives. Serve as a subject matter expert for the competitive environment and StreetLight’s competitive position. Evaluate market research data collection methods, conduct market research, analyze and interpret data to build a focused strategy with an emphasis on competitive intelligence. Develop expertise and be accountable for managing relationships with the Product team to define personas and create personas-specific Sales Enablement content stacks. Utilize quantitative and qualitative insights (e.g., analyses from the platform, marketing analytics, polls, market research surveys, interviews, etc.) to shape the messaging and positioning of product features for internal and external audiences. Collaborate with teams to map out the customer journey, and develop customer acquisition and retention strategies. Partner with the Data Science team to create marketing collateral on applications and methodology behind our transportation analytics (e.g. highlighting validation scatterplots, statistical modeling, machine-learning algorithms, etc.). Define messaging and positioning, content, and enablement for key product capabilities across key StreetLight products. Telecommuting is allowed.

Here’s what you’ll need

REQUIREMENTS Master’s degree or foreign equivalent in Marketing, Marketing Analytics, Business Administration or related field and 1 year of work experience in the job offered or related occupation in Marketing. Special Skills or Other Requirements Expertise/ knowledge of Product Marketing / Marketing. Expertise/ knowledge of Marketing Analytics. Expertise/ knowledge of Go To Market Strategy and execution. Expertise/ knowledge of customer acquisition and retention strategies. Expertise/ knowledge of Market Research. Expertise/ knowledge of Campaign Planning and management. Expertise/ knowledge of Statistical Analysis. Jacobs’ health and welfare benefits are designed to invest in you and in the things you care about. Your health. Your well-being. Your security. Your future. Eligible employees and their dependents may elect medical, dental, vision, and basic life insurance. Employees are able to enroll in our company’s 401k plan, and, if eligible, a deferred compensation plan and Executive Deferral Plan. Employees will also receive 17 days of vacation per year (in the US), seven paid holidays, plus floating holidays and caregiver leave. Hired applicants will be able to purchase company stock and have the opportunity to receive a performance discretionary bonus. The salary range for this position is $165,464 to $219,200. This range reflects the minimum and maximum target for new hire salaries for the position across all US locations (remote). Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. StreetLight Data is an equal opportunity/affirmative action employer. StreetLight provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Locations

CityStateCountrySan FranciscoCaliforniaUnited States