Product Marketing Manager
Job Description
About the job
Sigma is looking for a Senior Product Marketing Manager who can plan, execute and deliver high-quality content for our key verticals — finance, healthcare, retail, and others. The ideal person will be a creative and passionate storyteller who specializes in both producing their own work and managing large cross functional projects. This role will be working cross functionally with our partnership team, product management leaders, marketing organization, and the larger GTM team to distill, educate, and enable our team to effectively message and communicate the unique value of Sigma. In addition this person will be directly responsible for the creation of highly leveraged assets both by internal sales teams (decks, briefs, etc.) to external website content such as website pages, e-books, webinars, and white papers. They will be responsible for developing, growing and managing an ever growing compendium of solutions and vertical specific content that can be leveraged to improve the success of our business across primary markets and new emerging markets. The ideal candidate for this role will be comfortable with turning ambiguity into structure, able to take diverse directions from multiple departments and develop a comprehensive strategy while systematically executing against their strategy without unnecessary outside support or 3rd party services.
What You’ll Do
Develop and execute content strategies to support Sales and Marketing initiatives for specific verticals
Become the content expert on personas, challenges, and needs within Sigma’s verticals, and act as the go-to resource
Design and implement a comprehensive product marketing content plan that aligns with Sigma’s go-to-market strategy for verticals
Produce engaging written and video content that highlights Sigma’s value proposition within each vertical
Craft tailored sales decks and enablement materials for each vertical, develop GTM plays, and implement those plays with sales leadership.
Develop use-cases, examples, demos, website pages, white papers and multiple other forms of content that showcase Sigma’s solutions for unique business problems within each vertical
Empower partner sales teams with the knowledge and tools to sell Sigma’s solutions specific to their vertical
Participate and fold in work against core product marketing initiatives, including launch planning, community-building, and content creation
Qualifications
A skilled storyteller with experience in translating complex data and analytics concepts into compelling and easily digestible content
An exceptional writer capable of producing content across various formats, including long-form articles, emails, presentations, and video scripts
In-depth knowledge of one or more verticals (Finance, Healthcare, Retail) and a track record of crafting targeted messaging and content
Demonstrated organizational and project management skills, with a strong attention to detail
Solid understanding of the analytics market and components of the analytics stack
3-6 years of experience in product marketing, content creation, and strategic planning
A proactive self-starter who can independently manage projects, prioritize tasks, and meet deadlines
Proficient in analyzing metrics and generating insightful reports
High level of creativity and innovation in content creation
Excellent verbal and written communication abilities
Willingness to travel occasionally, as needed
Additional Job Details
The base salary range for this position is $135k – $170k annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work at Sigma Computing. This role is eligible for stock options, as well as a comprehensive benefits package.
About Us
Sigma is the only cloud analytics and business intelligence tool empowering business teams to break free from the confines of the dashboard, explore data for themselves, and make better, faster decisions. The award-winning software was built to capitalize on the performance power of cloud data warehouses to combine data sources and analyze billions of rows of data instantly via an intuitive, spreadsheet-like interface – no coding required.
Since launching with its unique interface, Sigma Computing has added features such as collaboration tools and embedded analytics capabilities. The most recent product launch included a set of AI tools such as forecasting capabilities, an AI copilot and a notebook interface for users who prefer a code-first environment.
Sigma announced its $200M in Series D financing in May 2024, to continue transforming BI through its innovations in AI infrastructure, data application development, enterprise-wide collaboration, and business user adoption. Spark Capital and Avenir Growth Capital co-led the Series D funding round, with additional participation from a group of past investors including Snowflake Ventures and Sutter Hill Ventures.The Series D funding, raised at a valuation 60% higher than the company’s Series C round three years ago, promises to further accelerate Sigma’s growth.
Come join us!
Benefits For Our Full-Time Employees
Equity
Generous health benefits
Flexible time off policy. Take the time off you need!
Paid bonding time for all new parents
Traditional and Roth 401k
Commuter and FSA benefits
Lunch Program
Dog friendly office
Sigma Computing is an equal opportunity employer. We are committed to building a smart and strong team regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We look forward to learning how your experience can enable all of us to grow .
Note: We have an in-office work environment in both our SF & NYC office.
