Product Marketing Manager

Job Description

About the job
Who we are

At Twelve Labs, we are pioneering the development of cutting-edge multimodal foundation models that have the ability to comprehend videos just like humans do. Our models have redefined the standards in video-language modeling, empowering us with more intuitive and far-reaching capabilities, and fundamentally transforming the way we interact with and analyze various forms of media.

With a remarkable $77 million in Seed and Series A funding, our company is backed by top-tier venture capital firms such as NVIDIA’s NVentures, NEA, Radical Ventures, and Index, and prominent AI visionaries and founders such as Fei-Fei Li, Silvio Savarese, Alexandr Wang and more. Headquartered in San Francisco, with an influential APAC presence in Seoul, our global footprint underscores our commitment to driving worldwide innovation.

We are a global company that values the uniqueness of each person’s journey. It is the differences in our cultural, educational, and life experiences that allow us to constantly challenge the status quo. We are looking for individuals who are motivated by our mission and eager to make an impact as we push the bounds of technology to transform the world. Join us as we revolutionize video understanding and multimodal AI.

About The Role

We are seeking a skilled and experienced Product Marketing Manager to drive awareness and adoption of foundation models starting with clients in Media and Entertainment. As a key member of our go-to-market team, you’ll play a critical role in shaping our strategy and helping bring Twelve Labs to industry-leading businesses. This is a unique opportunity to create a market category and bring cutting-edge multimodal video models to market.

The ideal candidate will have an understanding of the Media and Entertainment landscape, strong product marketing experience, and ideally a background in investment banking or management consulting.

In this role, you willDevelop and validate hypotheses on the right go-to-market strategy for Twelve Labs to bring cutting-edge multimodal video models to the marketCollaborate with Product, Sales, and Engineering to define product positioning, messaging, and value propositions tailored to Media and Entertainment customersCreate compelling content, including product collateral, case studies, whitepapers, and blog posts, to educate and engage prospects and customersPlan and execute product launches, campaigns, and events to generate demand and build brand awareness within the Media and Entertainment ecosystemPartner with sales and customer success teams to enable them with the necessary tools, knowledge, and insights to effectively sell and support our solutionsAnalyze market feedback, usage metrics, and customer data to inform product development and optimization effortsDevelop and manage relationships with key industry influencers, analysts, and partners to amplify our brand and thought leadershipMonitor and report on the performance of product marketing initiatives, providing data-driven insights and recommendations to leadershipYou may be a good fit if you have

5+ years of product marketing experience, with a proven track record of successPreferred 2+ years of experience in investment banking or management consulting, with exposure to the Media and Entertainment sectorStrong understanding of the Media and Entertainment landscape, including key trends, challenges, and opportunitiesExceptional communication and storytelling skills, with the ability to craft compelling narratives and messages for diverse audiencesDemonstrated ability to thrive in a fast-paced startup environment, learn and iterate quickly to find the right path to successDeep curiosity and creative problem-solving abilities, with a data-driven approach to decision-makingCollaborative and cross-functional team player, with strong project management and leadership skillsWillingness to travel as needed for customer meetings, events, and conferences

Even if there are a few checkboxes that aren’t ticked through your prior experience, we still encourage you to apply! If you are a 0-to-1 achiever, a ferocious learner, and a kind and fun team player who motivates others, you will find a home at Twelve Labs.

We welcome applicants from all walks of life and are committed to equal-opportunity employment. We cherish and celebrate diversity not just because it is the right thing to do, but because it makes our company much stronger.

Benefits and Perks

An open and inclusive culture and work environment.

Work closely with a collaborative, mission-driven team on cutting-edge AI technology.

Full health, dental, and vision benefits

Extremely flexible PTO and parental leave policy. Office closed the week of Christmas and New Years.

Remote-flexible, offices in San Francisco and Seoul and coworking stipend

VISA support (such as H1B and OPT transfer for US employees)