Product Marketing Manager

Job Description

About the job
About Ash

Ash is a B2B platform that empowers clients such as payors, digital health companies, and public health departments to initiate and oversee white-labeled at-home testing programs. Ash believes that by bringing testing to wherever is most convenient for patients, it helps eliminate social and structural barriers, thereby enhancing the inclusivity and accessibility of healthcare.

Ash is a venture-backed Series A company that has raised $15M to date, with a clear pathway to profitability. In the last fiscal year, Ash increased its revenue by over 100% and is now seeking new team members who have experience in developing and scaling startups. As a fast-paced tech startup, we value employees who can take ownership of projects, pivot easily, and iterate until they achieve success. As healthcare enthusiasts, our employee culture prioritizes assisting others—our clients, their patients, and each other!

About The Role

Ash is searching for an innovative and experienced individual for the role of Product Marketing Manager. This person will play a pivotal role in developing and executing marketing strategies to drive the adoption and success of Ash’s product offerings. The ideal candidate will be creative, innovative, and scrappy – able to create and deliver best-in-class product marketing assets. This role is essential to Ash’s current objectives and future strategic plan/growth strategy.

Responsibilities

Product Positioning and Messaging:
Develop compelling product positioning and messaging that differentiates Ash’s products.
Collaborate with the sales, product, and brand team to understand product capabilities, features, and benefits and translate them into clear and persuasive value propositions.
Serve as an evangelist for our product through thought leadership and blogging, social media, and public speaking.
Go-to-Market Strategy:
Develop and execute go-to-market strategies for new product launches and feature releases.
Work closely with sales, product, and customer success teams to ensure alignment and successful product launches and announcements.
Market and Competitive Analysis:
Conduct thorough market research to identify trends, opportunities, and competitive insights.
Analyze competitor offerings and market positioning to inform product and marketing strategies.
Customer Insights and Feedback:
Gather customer feedback and insights to inform product development and marketing strategies.
Develop customer personas and use cases to guide marketing and sales efforts.
Sales Enablement:
Develop sales tools and materials to support the sales team, including presentations, product demos, and training materials.
Work closely with the sales team to ensure they are equipped with the necessary tools and knowledge to effectively sell Ash’s products.
Who You Are

Bachelor’s degree in Marketing, Business, or related field preferred.
5+ years of product marketing experience in the healthcare or technology industry.
Strong understanding of the healthcare market, trends, and customer needs.
Proven track record of developing and executing successful product marketing strategies.
Excellent written and verbal communication skills.
Strong analytical and problem-solving skills.
Ability to work cross-functionally and collaborate with internal teams.
Highly organized with strong project management skills.