Product Marketing Manager
Job Description
About the job
Why Arcoro?
Want to work with a solid company that’s transforming HR for the construction industry? Our team of dedicated professionals helps construction, contracting and field services companies hire, manage and grow their workforce with a market-leading SaaS solution. As a member of the A-Team, you’ll enjoy a top-notch employee experience where you can embrace your problem-solving skills and innovation, work with a team of great colleagues and see the impact of your contribution each day Our culture is collaborative, and we believe strongly in training, growth and internal advancement. We offer competitive compensation including comprehensive benefits and a generous time-off policy. We offer both on-site and remote opportunities.
At Arcoro, you will help create software products that are cutting edge, easy to use, and that make an appreciated and notable difference in our customer’s daily lives.
Job Overview
As Arcoro continues to enhance our software, we are looking for an experienced Product Marketing Manager to join our team. This person will drive the messaging and positioning of our product to communicate value for unique audience segments at various stages of their lifecycle.
In this cross-functional role, you will work closely with our Marketing, Sales, Product, Support and Account Management teams, and oversee the development of go-to-market strategies for product releases and revenue initiatives. This is a full-time and remote position.
Responsibilities
GTM planning for the launch of new products, feature releases, and core revenue initiatives, manage the cross-functional implementation of the plan, and monitor success.
Work within our marketing automation platform to produce regular product communications, including newsletters, announcements, and more.
Conduct market and competitor research to position the product and identify new required capabilities.
Conduct customer research to be the expert on our buyers, how they buy, and their buying criteria.
Drive product marketing and develop positioning and messaging for the product experience tailored to relevant use cases throughout the customer lifecycle.
Work with the marketing team to produce website copy, sales enablement, in-app messaging, and additional content, such as product-focused webinars, to drive adoption and upsell revenue.
Preferred Experience
3+ years of product marketing
3+ years at a B2B SaaS tech company
3+ years at a payroll company
About the Company
A rapidly growing SaaS company, Arcoro offers proven modular HR solutions for the construction and contracting industries. Our product suite and software platform provides end-to-end HR functionality to help drive business outcomes, enabling companies to better manage the entire employee lifecycle through improved candidate quality and flow, shortened time to hire, centralized learning and improved employee productivity. Our HR solutions integrate with top construction ERP systems further positioning Arcoro as a leader in proven modular HR solutions. With Arcoro’s flexible solutions, customers select the modules that meet their needs for talent acquisition, talent management, core HR, benefits administration, time and attendance tracking and more. Arcoro has over 7000 customers across North America.
Arcoro is a Fair and Equal Opportunity Employer
Arcoro is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
