Product Marketing Manager
Job Description
About the job
Overview
CAMP Systems is the leading provider of aircraft compliance and health management services to the global business aviation industry. CAMP is the pre-eminent brand in its industry and is the exclusive recommended service provider for nearly all business aircraft manufacturers in the world. Our services are delivered through a “SaaS plus” model and we support over 20,000 aircraft on our maintenance tracking platform and over 31,000 engines on our engine health monitoring platform. Additionally, CAMP provides shop floor management ERP systems to over 1,300 aircraft maintenance facilities and parts suppliers around the world. CAMP has grown from a single location company in 2001, to over 1,300 employees in 13 locations around the world.
Avinode Group, owned by CAMP Systems, offers a fully connected suite of essential B2B software to enable Business Aviation professionals through the entire workflow of managing, sourcing, and booking aircraft. Founded in the heart of Sweden in 2002, we support around 2,000 companies globally. Our essential tools are designed to minimize stress and maximize profit for brokers and operators. The suite includes the world’s leading sourcing platform for air charter, making it easy to find aircraft, book trips, and market aircraft globally. Air charter operators and flight departments are provided with a fully cloud-based fleet management system to make flight operations smoother. Our customers can rely on a hassle-free process from quoting to booking and paying with a fully integrated payment solution.
CAMP’s relationships with business aircraft manufacturers, aircraft maintenance facilities, and parts suppliers place it in a unique position to understand how current offline information flows in the business aviation industry to introduce friction to the global market for business aviation parts and services. CAMP is building a digital business that will streamline the exchange of parts and services and create substantial value for both CAMP and the aviation industry at large.
CAMP is an exciting company to work for, not only because of its future growth prospects, but also because of its culture. Smart, motivated people, who want to take initiative, are given the opportunity and freedom to make things happen. CAMP is part of the Hearst Business Media portfolio.
Job Summary
As a Product Marketing Manager at Avinode Group, you will drive the messaging, positioning, customer segmentation, and go-to-market strategies for our products. You will work cross-functionally with product management, sales, and other teams to develop positioning and messaging that resonates with our target buyers.
Responsibilities
Identify and execute activities to increase preference, demand, and sales opportunities for our product offerings.
Develop and improve Product Marketing Function processes & way of working.
Support and enhance usage of our solutions & product adoption.
Support Sales, Customer Success, Account managers, and onboarding teams to successfully communicate & sell our products and solutions.
Develop customer-centric product positioning and messaging that articulates our product value and supports customers in all stages of our customer journey.
Develop our Customer Segments and User personas.
Create compelling launches of new products and features to generate product interest and adoption.
Understand buyer needs and promote our solutions to them.
Manage end-to-end go-to-market plans, working with cross-functional teams to increase impact and outcome.
Analyze market & competitive trends and translate data into product messaging.
Manage KPIs to drive product adoption and customer engagement.
Set and ensure the right metrics and KPIs are in place to effectively evaluate success.
Monitor and analyze the effectiveness of efforts, making data-driven adjustments as needed.
Provide regular reports and insights on metrics and their impact on business goals.
Requirements
An experienced (5+ years) Product Marketing Manager in Saas the industry.
Mastered the ability to engage and build trust with internal teams and leaders.
Can effectively prioritize tasks and responsibilities across projects.
Knowledgeable on how to drive SaaS product marketing.
Lead cross-functional projects with collaboration from other teams (may include multiple regions)
Understand and execute modern digital marketing strategies & campaigns.
Creative and passionate for developing innovative go-to-market programs.
Work in fast-paced environments with the ability to handle multiple responsibilities simultaneously.
Bring great content rroduction and copywriting skills.
Drive, inspire, and engage the people around you.
CAMP is committed to creating a diverse environment and is proud to be an affirmative action and equal opportunity employer. We understand the value of diversity and its impact on a high-performance culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.
CAMP is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please contact hr@campsystems.com
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, disability or veteran status EOE
