Product Marketing Manager
Job Description
About the job
The Uniswap Labs team is building products to unlock value through universal exchange. We envision a future where digital economies flourish, and markets are transparent, global, and equitable.
Our products – the Uniswap Interface, the Uniswap Mobile App, and the Uniswap Extension – are powered by the Uniswap Protocol. The protocol is the largest onchain marketplace, with billions of dollars in weekly volume across thousands of tokens on Ethereum and 8+ additional chains.
When you join Uniswap, you become part of a team that’s reshaping the way value flows on the internet.
We’re looking for an enthusiastic, collaborative, and communicative product marketer to take ownership of the end-to-end lifecycle and narrative driving the market presence of some of our key products.
This individual will work closely with our product, growth marketing and content leads to deliver creative, impactful, and relevant marketing campaigns.
This role requires a strong understanding of web2 and web3 marketing strategies, exceptional writing skills, experience with product positioning, user segmentation and the ability to drive on creative messaging. This role is responsible for collaborating cross-functionally to ensure that each feature update and launch is moving the needle for Uniswap.
We are headquartered in SoHo in New York City and this role will be NYC based.
Responsibilities
Develop and implement go to market strategy for new strategic releases
Define the target audience, positioning, messaging, and channel strategy- rooted in clear objectives and insights
Carry out multiple aspects of the product marketing lifecycle: targeted outreach and segmentation strategy, education and engagement campaigns, and ecosystem partnerships.
Develop insights-driven campaigns that speak to our customers and elevate our brand
Ensure consistent communication of unique value propositions across all channels and campaigns.
Develop a deep understanding of the Uniswap community and competitive landscape. Be a known and trusted resource on the team.
Own the creation and maintenance of Uniswap personas. Own the monitoring and socializing of the competitive landscape.
Leverage quantitative and qualitative data to measure and report against the performance of product marketing initiatives
Work as a flexible member of a small marketing team, leaning into new and different projects, audience segments and areas as needed
Requirements
5+ years of Product Marketing experience working with technical B2C products, ideally in fintech and/or web3
Obsessed with crypto, DeFi, and Web3 as transformative opportunities, with personal or professional experience using a self-custody wallet, engaging with dApps, NFTs, or participating in DAOs
Ability to lead through influence, develop strong relationships with technical teams, and drive alignment across teams
Incredibly clear written communication and desire to document everything
Very organized, able to stay on top of several moving projects at once
Nice to Have
Love for unicorns 🙂
Minimum full-time salary of $124,000-$170,500. Disclosure in accordance with New York City’s Pay Transparency Law. Full Time employees at Uniswap Labs are also eligible for other compensation elements, including equity, tokens, and benefits, dependent on the position type.
Uniswap Labs’ Full-Time employee benefits include unlimited and encouraged time off, company-paid medical, dental, & vision for you and your dependents, gym subsidy, 401(k) participation, annual $1,500 education stipend, up to 16 weeks paid parental leave, home office setup stipend for remote employees and daily lunches at NY headquarters (all benefits are subject to applicable taxes and based on eligibility).
Uniswap Labs is proud to be an equal opportunity employer (EEO). We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability (including gender dysphoria and similar gender-related conditions), sex, gender identity or expression, sexual orientation (including actual or perceived heterosexuality, homosexuality, bisexuality, and asexuality), veteran status, military status, domestic violence victim status, reproductive health decision making or any other protected category. In addition, Uniswap Labs participates in the E-Verify. You can view the E-Verify poster here and the Right to Work poster here.
