Product Marketing Manager
Job Description
About the job
Who We Are
HopSkipDrive’s mission is to create opportunity for all through mobility. Our innovative, supplemental school transportation solutions are used by over 600 school districts, charter schools, nonprofits, government agencies, as well as busy families to safely and reliably get kids where they need to go.
Student transportation is the largest mass transit system in the U.S. The way kids get to and from school has a direct impact on our kids, families, schools and communities. While school districts spend $28 billion annually on transportation, only 30% of kids get to school on a bus. The current system can no longer meet all the transportation needs of our districts, schools and families — and its shortcomings are causing inequities in educational access that are affecting the welfare of millions of kids each day.
HopSkipDrive is taking a different approach to arranging safe, reliable school transportation that meets needs that aren’t being addressed by the current system, helping to fill gaps and supplement the student transportation options available. We create personalized transportation solutions for the one to the many, and everything in between.
We’re a Company With Heart
Our partnerships with school districts, child welfare agencies and nonprofits ensure equitable educational access for the most vulnerable populations, including youth in foster care, children experiencing homelessness and students with disabilities.
We understand that the difference between struggle and success can sometimes be as simple as the ability to show up, which is why we’re on a mission to use innovative technology — coupled with operational expertise and new ways of thinking — to help kids reach their full potential by providing a safe, dependable way to get them where they are going.
We’re an awesome place to work
Our company culture has been well-recognized — HopSkipDrive has been named to Fast Company’s Most Innovative Companies list, as well as Best Places to Work lists from Built In LA, Comparably, Inc., and the Los Angeles Business Journal. Comparably also named us a Best Company for Professional Development, as well as to its Best CEO and Best CEOs for Women lists.
We’re growing rapidly
Founded by three moms as a solution to their own transportation challenges, we now operate across over 13 states across the country. We continue to expand at a rapid pace, making the Inc. 5000 list four times, as well as the Deloitte 500 Fast-Growing Technology list. HopSkipDrive has raised $100M in funding to date.
Product Marketing Manager
You are looking for a challenging and rewarding experience. You are inspired by our vision and the opportunity to define a new category in an incredibly fast-growing market. You are excited to learn, grow, and collaborate so we can achieve our mission of creating opportunity for all through mobility.
At HopSkipDrive, we know that challenges require different approaches, unique perspectives, and new ways of thinking. We are building a team of creative problem-solvers from many different backgrounds.
You will be a driving force behind developing and executing the product marketing strategies for the business and laying the foundation for market success.
We are looking for someone who is a strategic thinker as well as someone who excels at execution. As a Product Marketing Manager, you’ll be charged to think of the best ways to introduce products in our target markets. You will gain insight into customers’ use of our current products, untapped opportunities, and buyer personas. You will be an evangelist of all of our products who will champion education and usage both internally and externally.
We want someone who is customer-obsessed. You are passionate about understanding customer needs and pain points and how to use effective GTM strategies to take products to market that meet those customers’ needs.
Reporting to the Director, Product Marketing, you will collaborate across business functions, developing relationships with colleagues in Communications and Marketing as well as within Product, Sales, Growth, Legal, Engineering, and Customer Success, and use your storytelling and organizational skills to drive alignment, and GTM effectiveness.
What You’ll Do
Competitive analysis:
Become the expert on the market and establish competitive positioning to enable the rest of the team (Communications and Revenue)
Develop a deep understanding of our target markets, including buyer personas, key use cases, and customer needs
Positioning & Messaging
Establish internal positioning documents and messaging strategy documents to align marketing, product, and sales on how we talk about HopSkipDrive’s products
Create and tailor messaging and positioning for our products and features to the needs of prospects, current customers for net new buyers, cross-sells, and upsells
Find and lean into the differentiation we have in our products and ensure we are seeing that through in our GTM strategy
Continue to optimize HopSkipDrive’s value proposition and strategy narrative across the customer lifecycle
Voice Of Customer
Support the “voice of customer” program, helping to bring customer insights into the org to help influence our product roadmap as well as help us understand where we need to go to best meet our customers’ needs
Market Research
Collaborate with business leaders across various functional areas including Product Management and Growth teams to develop learning plans. Oversee research needed to bring learnings into the organization to help identify areas of product opportunity as well as to help determine strategy and messaging.
Product Engagement & Adoption
Partner with Product Management and Customer Success team (Implementation) to develop customer engagement and adoption plans as part of all product launches as well as ongoing “business as usual” work.
Go To Marketing Planning & Execution
Plan and prioritize product launch initiatives in conjunction with Product Management, Marketing, Sales, Customer Success, and Enablement
Be responsible for communicating all new product updates and releases to relevant internal stakeholders
In partnership with enablement and marketing, create content, PDFs, slides, talk tracks, site pages, etc. for new product offerings
What You Bring To The Role
3-5 years experience in product marketing, product management, or related role, preferably with mobile app experience
Proven product marketing success, including previous GTM market plans.
A passion for understanding how our audiences perceive the world, how they think and speak, and what spurs them to action
Experience with creating compelling product content across all channels, including webinars, product education videos, sales enablement, and more.
Strategic thinker and high-performing doer. Someone who will create the strategy and get the work done.
Someone who will be able to create and execute client product marketing to upsell, cross-sell, and build stickiness.
Experience creating compelling stories by applying platform user insights and product data for all our audiences.
Ability to lead projects and work within cross-functional team environments. Experience working with designers and managing agency relationships.
Well organized with effective time and activity management skills, goal-oriented.
Strong verbal, written, and communication skills required.
Strong interpersonal and relationship-building skills
A good teacher. Someone who enjoys helping others learn and understand complex concepts
Strong project management skills. Very organized and detail-oriented- can manage timelines effectively and work on schedule
Excellent communication skills, including customer interviewing skills and presentation skills
Thrive in a highly collaborative and remote environment
What You Will Get
We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity. In addition, we offer flexible vacation, medical, dental, vision and life insurance, 401(k), FSA, and an opportunity to work for a uniquely positioned, VC-backed company in a hugely attractive space with significant upside potential. HopSkipDrive is committed to fair and equitable compensation practices. The salary range for this role is $100,000- $120,000, a year. This position is remote and, as such, compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by several factors such as a candidate’s relevant work experience, skill set, certifications, and specific work location. The total compensation package for this role also includes equity stock options.
Equal Opportunity Employer
HopSkipDrive is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected class. HopSkipDrive is also proud to operate as a drug-free workplace.
