Product Marketing Manager

Job Description

About the job

Olo is a leading SaaS platform accelerating digital transformation in the restaurant industry, by helping customers deliver more personalized and profitable guest experiences. As a result, our digital ordering, payment, and guest engagement solutions enable hospitality at scale, helping brands to do more with less, and making every guest feel like a regular.

Reporting to the Head of Product Marketing, the Product Marketing Manager will align our Order product strategy with sales and marketing tactics to drive success. You will promote awareness and adoption of our Order products to prospects, customers, analysts, and internal teams. This role focuses on helping restaurant brands generate and optimize online ordering to drive direct digital sales. You will also operationalize these partnerships by working closely with the partnerships team to align on objectives, timelines, and deliverables, as well as executing co-marketing initiatives, joint messaging, and co-branded campaigns.

You can work remotely from anywhere in the U.S. or at Olo’s headquarters in NYC.

What You’ll Do

• Develop cohesive positioning, messaging, competitive differentiation, pricing and, packaging strategy for Olo’s Order product suite and associated partnership channels
• Lead go-to-market strategies and campaigns that promote awareness and adoption of Order products and features that align to Olo’s overall vision in delivering a world where every restaurant guest feels like a regular
• Oversee how the Order products are advertised, discussed in press releases, represented in white papers, and seen by the public
• Partner with Order Product team to develop product briefs that go through the product development cycle detailing scope, goals and overall direction of product
• Be the Order product roadmap subject matter expert with a deep understanding of the total addressable market, competitors, and market needs with an emphasis on understanding the buyers and users of our products
• Collaborate with Order Product Management, Design, Engineering, Sales, Sales Engineering, Marketing, Partnership and Customer Success to push product innovation to match market and customer needs
• Partner with sales enablement and partnership teams to train go-to-market teams t (i.e. training and educating these teams on the go-to-market plan, value propositions, positioning, messaging, and differentiation)
• Work with Marketing team members on product campaigns, customer segmentation, and overall campaigns calendar
• Orchestrate execution of all Order product communications including collateral, web content, email announcements and campaigns and content
• Partner with Olo’s customers to develop compelling case studies that showcase the product value proposition in action
• Work with Order Product Management to track performance and adoption rates of Olo’s products to provide ongoing improvement plans

What We’ll Expect From You

• 4+ years of SaaS product marketing experience or a growth-stage software technology company, payment and restaurant digital experience a plus
• Experience in product release readiness, including developing and launching SaaS marketing materials that promote broad-reaching awareness of products and features, is essential.
• Strong project management acumen and the ability to be a self-starter, set priorities, and collaborate with different elements of a business organization
• Ability to think strategically about issues, leading to thoughtful recommendations and action plans
• Excellent written and verbal communication with demonstrated capability of authoring industry and product-related blogs, white papers, and presentations
• A highly motivated, proactive individual that can work in fast-paced environments with the ability to prioritize and pivot quickly

About Olo

Olo (NYSE: OLO) is a leading restaurant technology provider with ordering, payment, and guest engagement solutions that help brands increase orders, streamline operations, and improve the guest experience. Each day, Olo processes millions of orders on its open SaaS platform, gathering the right data from each touchpoint into a single source—so restaurants can better understand and better serve every guest on every channel, every time. Over 700 restaurant brands trust Olo and its network of more than 400 integration partners to innovate on behalf of the restaurant community, accelerating technology’s positive impact and creating a world where every restaurant guest feels like a regular. Learn more at olo.com.

We’re remote-friendly. Since 2015, we have been evolving our culture to continue to support a more distributed workforce and now over 75% of our team works remotely across the U.S. If you’re in the New York City area, you can choose to work remotely or from Olo’s headquarters, on the 82nd floor of One World Trade Center.

We offer great benefits, such as 20 days of paid time off, 10 separate sick days, 11 holidays, plus year-end closure, health, dental, and vision coverage for yourself and your family, a 401k match, remote-office stipend, company equity, a generous parental leave plan, volunteer time off, gift matching policy, and more!

Our best estimate of the compensation range for this opportunity is $99,935 – $143,906 annually, depending on the experience you bring and your location. We look forward to discussing your salary expectations and our full total rewards offerings throughout the interview process.

We encourage you to apply!

We value diversity. At Olo, we know a diverse and inclusive team makes our workplace better. Don’t meet every single qualification in the job description? Market data shows that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive, and authentic workplace that is free from discrimination and harassment; this allows us to make better decisions and better serve the communities we’re a part of. So if you’re excited about this role but your previous experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

All applicants receive consideration for employment. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, pregnancy, age, marital status, veteran status, or disability status.