Product Marketing Manager

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Job Description

About the job

Do the best work of your career as a champion for small and mid-size businesses.

BILL is a leader in financial automation software for small and midsize businesses (SMBs). As a champion of SMBs, we are dedicated to automating the future of finance so businesses can thrive. Hundreds of thousands of businesses trust BILL solutions to manage financial workflows, including payables, receivables, and spend and expense management. With BILL, businesses are connected to a network of millions of members, so they can pay or get paid faster. Through our automated solutions, we help SMBs simplify and control their finances, so they can confidently manage their businesses, and succeed on their terms.

BILL is a trusted partner of leading U.S. financial institutions, accounting firms, and accounting software providers. We have operations in San Jose, CA, Draper, UT, Houston, TX and are continuing to expand into other geographic locations. If you’re looking for a place that helps you do the best work of your career, look no further than BILL.

Make Your Impact Within a Rapidly Growing Fintech Company

The Product Marketing team within BILL is the driving force behind getting products to market and growing their impact on customers and the business. We represent the voice of the customer – before, during and after launch, articulate a product’s value in a way that resonates with customers and differentiates vis-a-vis the competition, and drives product adoption, retention, and advocacy.

At BILL, the product marketing team works cross functionally with Product, Growth Marketing, Support, Sales, Customer Success, Brand, Growth, Creative, Analytics, and Legal, making it an extremely dynamic and influential part of the organization. You’ll be responsible for driving both strategy and execution across the entire GTM lifecycle and be responsible for supporting growth in key business metrics.

This role will be focused on developing strategies and programs to drive growth and impact retention by collaborating across marketing, product, management, sales, and customer success teams. You’ll be the voice of the customer when collaborating with Product on product roadmap and development, leading the creation of differentiated and compelling positioning and messaging, and orchestrating effective GTM launches. You will also be responsible for a variety of core functions such as competitive monitoring, marketing research and analysis, and developing customer advocacy. Success will be measured through both your ability to deliver against business metrics and your ability to engage and influence cross-functional stakeholders.

We’d Love To Chat If You Have

  • Strategic Thinker and Executor: Ability to think strategically about how we can solve customer problems, and then be able to pivot to execution to deliver on goals/objectives.
  • Product Expert: Intimately know the product, understand user workflows. Partner with teams to influence the product roadmap and recommend new features to build.
  • Customer Expert and Champion: Be the voice of the customer. Know the customer needs, journey, and mindset of the customer segments and turn those insights into messages and programs that resonate.
  • Create Product Messaging & Positioning: Craft differentiated positioning/messaging to guide GTM efforts
  • Orchestrate GTM plans: develop strategy, gain alignment with cross-functional stakeholders, secure resources, and support flawless GTM executions
  • Project Management: manage complex projects from end to end while leading a highly matrix team
  • Sales Enabler: Work closely with the sales team to deliver assets and tools to drive adoption of payments products. Continue to evolve the process and content to address objections, competition, and new capabilities.

Professional Experience/Background To Be Successful In This Role

  • 5+ years of professional experience in a product marketing (or similar) role.
  • Direct experience in B2B SaaS and/or fintech.
  • Experience with successfully launching new features/products.
  • Experience developing strategic plans such as marketing plans, launch plans, or campaign plans.
  • Experience in data analytics and the ability to distill insights from research data, customer interactions and market feedback.
  • Demonstrated success thinking, working cross functionally, and an ability to influence without authority.
  • Comfort navigating ambiguous situations and matrixed organizational structures, coupled with the agility to adapt and recalibrate strategies as necessary.
  • Adept at leading cross-functional plan execution.
  • Strong presentation skills.
  • Excellent written and verbal communication skills.

The estimated salary range for this role is noted below for our San Jose based role. Our ranges for each role and job level are based on a variety of factors including candidate experience, expertise, and geographic location and may vary from the amounts listed above. The role is also eligible for a competitive benefits package that includes: medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits.

San Jose pay range

$114,400—$142,000 USD

Let’s Talk About Benefits

  • 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
  • HSA & FSA accounts
  • Life Insurance, Long & Short-term disability coverage
  • Employee Assistance Program (EAP)
  • 11+ Observed holidays and wellness days and flexible time off
  • Employee Stock Purchase Program with employee discounts
  • Wellness & Fitness initiatives
  • Employee recognition and referral programs
  • And much more

For positions that are in office we support a hybrid work environment with on-site and remote work days. Check out our LinkedIn Life Page for each location and discover BILL.

We live our culture and values every day

At BILL, we’re different by design—it’s our culture. Our CEO is a trusted entrepreneur who lives our cultural values: Humble, Authentic, Passionate, Accountable, and Fun. People here love being their authentic selves, contributing unique experiences, sharing ideas, perspectives, and intellectual curiosity. We celebrate our diversity as the heart and soul of how we work, grow, and succeed together. Inspiring people with meaningful career experiences they love really does make the dream work and our successes just keep getting better. There’s no limit to what we can build and where we can go from here. We’d love you to join us.

BILL is proudly an Equal Opportunity Employer where everyone is welcome. Our innovation and technology are inspired by an inclusive culture unlike any other. Everyone brings a different personal story and perspective and this diverse mix of minds, backgrounds, and experiences is where our greatest ideas come from. We welcome people of all races, ethnicities, ages, religions, abilities, genders, and sexual orientations to make us an even more vibrant company. We want everyone to bring their authentic selves here, to share our values, shape our vision, drive innovation, and become part of a culture we celebrate every day.

Our promise to our candidates is to be transparent, diligent, and engaging while guiding individuals through each step of our hiring process. At BILL we strive to achieve an inclusive and positive candidate experience that aligns with our core values and focuses on diversity.

If you require a reasonable accommodation for your application, interviews, or another aspect of the hiring process, please contact interviewaccommodations@hq.bill.com.

BILL Culture

  • Humble – We check our egos at the door. We are curious. We listen, accept feedback.
  • Authentic – We earn and show trust by being real—embracing our authentic selves.
  • Passionate – We care deeply about each other and our customers.
  • Accountable – We are duty-bound to each other, our customers, and society.
  • Fun – We wrap it all together by building connections and enjoying time spent together.

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