Product Marketing Manager

Job Description

About the job
About Flume Health

Flume Health is a software company that connects the fragmented healthcare data ecosystem for more efficient health plan administration. As a single, cloud-native integration platform, Flume’s Relay platform allows companies to easily connect various systems and vendors for efficient data exchange that’s increasingly demanded of the modern health plan. Payers, third-party administrators, prescription benefits managers, and health solutions are provided the simplicity, speed, and security they need to automate data integration and movement between relevant stakeholders. Relay supports multiple data transmission protocols, data types, and file types. By streamlining data flows between payers and solutions, a world of opportunity exists to improve access to healthcare.

The Role

We are seeking a dynamic and experienced Product Marketing Manager to join our team. This individual will play a pivotal role in driving our product marketing, content development, and sales strategies. The ideal candidate will have a strong background in product strategy and marketing, excellent written and verbal communication skills, and exceptional presentation abilities.

What You’ll Do

Product Marketing: Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and growth of the Flume solution.
Content Development: Create compelling content that effectively communicates the value propositions of our products, including whitepapers, case studies, blog posts, and marketing collateral.
Sales Strategy: Collaborate with the sales team to develop and implement effective sales strategies, including market segmentation, targeting, and positioning.
Market Research: Conduct thorough market research to identify trends, opportunities, and competitive landscape to inform product development and marketing strategies.
Customer Insights: Gather and analyze customer feedback and data to inform product enhancements and new features.
Go-to-Market Planning: Lead the development and execution of go-to-market plans for new product launches and updates.
Collaboration: Work closely with cross-functional teams, including product management, engineering, sales, and customer success, to formulate client strategies and pitches.
Performance Tracking: Monitor and analyze the performance of product marketing campaigns and initiatives, providing insights and recommendations for continuous improvement.

What You’ll Need

Minimum of 5 years of experience in product strategy and marketing, preferably in the health tech SaaS industry, ideally with experience in data management.
Communication Skills: Exceptional written and verbal communication skills, with the ability to craft clear, compelling messages.
Presentation Skills: Strong presentation skills, capable of effectively conveying complex information to diverse audiences.
Track Record: Proven track record of developing and executing successful product strategies and marketing campaigns.
Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
Collaboration: Demonstrated ability to work collaboratively with cross-functional teams.
Education: Bachelor’s degree in marketing, business, or a related field.

Salary: $120k – $150k

Flume’s Perks & Benefits

Flexible PTO – you’re going to be working hard so enjoy time off
A robust stock option plan to give our employees a direct stake in Flume’s success
WFH stipend – we’ve always been remote first
Competitive compensation and 401k with a 4% match
Comprehensive health coverage (medical, dental, vision)