Product Marketing Manager

Job Description

About the job
Summary

How secure is the app you just downloaded onto your mobile device? Guardsquare is the recognized leader in mobile application security and is seeing significant growth. The Product Marketing Manager role is a unique opportunity to join this critical and growing market. If you are passionate about technology, enjoy developing technical content, and want to join a fast-paced global organization, Guardsquare is the place for you. As part of the growing product marketing team, you will be responsible for driving go-to-market (GTM) activities and partnering closely with sales and product management to contribute to the company’s success.

Responsibilities

Develop messaging and positioning for Guardsquare’s market-leading products that resonates with experienced and knowledgeable mobile application developers and security professionals.
Plan and execute product launches, working cross-functionally to bring new products and capabilities to market.
Leverage product led growth (PLG) strategies to drive customer engagement and growth.
Develop and execute the content strategy to educate and build awareness of our product portfolio amongst mobile application developers and security professionals.
Develop a deep understanding of market problems and be able to communicate how our products address them in a value-based, benefit-oriented manner.
Work with the extended GTM team to create messaging and content required for demand generation and awareness campaigns.
Develop sales collateral focused on the different stages of the buyer’s journey including sales plays and content to support customer- and industry-focused campaigns.
Collaborate with Product Management to drive product awareness and adoption.
Effectively communicate internally-relevant insights and key takeaways of industry news, events, analyst reports and engage with the developer and security community via social media.
Develop deep knowledge of buyer personas
Support PR and AR initiatives to increase awareness among our target audiences

Profile

3+ years of experience in a PMM, content marketing, or similar B2B technology marketing role.
Strong technical insight; ability to comprehend (and explain) the functionality of advanced mobile application security software.
Understanding of the application development process for mobile, web or cloud based applications.
Experience in B2B SaaS security software and/or developer-centric product marketing.
Proven track record of product launches, supporting sales teams and partnering with product teams.
Analytical mind with a focus on measuring quantifiable results to assess progress and further improve.
Excellent written and verbal communication skills
Self-driven and innovative thinker that is able to thrive in a fast moving and changing environment.
Bachelor degree or equivalent experience in Engineering, Computer Science or Marketing

What Guardsquare offers you

A full time job with a competitive salary package
You are provided with the tools & flexibility to develop yourself successfully
An international environment where you will interact with motivated & open colleagues with different backgrounds
A workplace where you can share and implement your ideas
A hybrid work policy, which helps guarantee an excellent work-life balance

At Guardsquare, we take pride in being a diverse and multicultural company with team members representing numerous nationalities. We value different perspectives and opinions throughout the business which has contributed to our being the market leader in mobile application security.

You will be part of a dynamic team that strives for excellence and focuses on continuous education and enhancement in skills. We encourage & empower our trusted colleagues to share their opinions, actively collaborate, and continue to learn and grow.

So, what are you waiting for? Join us!

You can apply for this opportunity by filling out the application form below!

About Guardsquare

Guardsquare offers the most complete approach to mobile application security on the market. Built on the open source ProGuard technology, Guardsquare’s software integrates seamlessly across the development cycle. From app security testing to code hardening to real-time visibility into the threat landscape, Guardsquare solutions provide enhanced mobile application security from early in the development process through publication.
More than 900 customers worldwide across all major industries rely on Guardsquare to help them identify security risks and protect their mobile applications against reverse engineering and tampering.
Guardsquare is based in Leuven (Belgium) with offices in Gent (Belgium), Boston (USA) and Munich (Germany).