Product Marketing Manager

Job Description

About the job
About The Role

Our client is seeking a highly motivated and results-oriented Product Marketing Manager to join the team. As the Product Marketing Manager, you will be responsible for developing and executing effective marketing strategies to promote products and drive sales. This role requires a deep understanding of the target market, strong analytical skills, and the ability to work cross-functionally.

Responsibilities

Collaborate with cross-functional teams to develop and execute comprehensive marketing plans for product launches and promotions.
Conduct market research to identify customer needs, market trends, and competitive landscape to inform product positioning and messaging.
Create compelling product messaging and collateral that effectively communicates the value proposition and benefits to customers.
Develop and execute go-to-market strategies for new product releases, including product positioning, pricing, and distribution channels.
Collaborate with sales and customer success teams to develop sales enablement materials, such as product demos, training materials, and sales presentations.
Analyze market data, sales metrics, and customer feedback to identify opportunities for product improvement and enhancement.
Develop and maintain relationships with key industry influencers and thought leaders to drive product awareness and brand recognition.
Monitor and analyze market trends and competitor activities to identify opportunities and challenges in the market.
Track and report on key performance indicators (KPIs) to measure the success and ROI of marketing campaigns and initiatives.

Requirements

Bachelor’s degree in marketing, business, or a related field.
Proven experience in product marketing or related roles, preferably in the technology industry.
Strong analytical and strategic thinking skills with the ability to translate data into actionable insights.
Excellent written and verbal communication skills, with the ability to create compelling content and present information to diverse audiences.
Proficiency in market research and analysis, including competitive analysis and customer segmentation.
Solid understanding of product lifecycle management and product marketing best practices.
Strong project management skills with the ability to manage multiple projects and stakeholders simultaneously.
Self-motivated and driven with a passion for technology and innovation.
Ability to work collaboratively in a fast-paced, dynamic environment.

Benefits

Health Care Plan (Medical, Dental & Vision)
Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Training & Development
Work From Home
Stock Option Plan

Salary

$100,000 – $158,125 a year