Product Marketing Manager

Job Description

About the job
To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every designer, engineer, artist, and researcher in the world.

We’re looking for a Product Marketing Manager with a strong communications background to drive market adoption of our 3D printers, and related accessories and materials. You will work on our core SLA technology and products, and manage the overall go-to-market strategy across the company, through core messaging and positioning, new product launches, content creation, sales enablement, analytics, and understanding of the market and competition. Product Marketers at Formlabs are expected to be the closest to our products and our customers – sitting between the Product and Marketing teams, with a talent for attention-grabbing copywriting.

Product Marketing at Formlabs is a pivotal team, where you will work with product management, design, engineering, manufacturing, web, and content to get things done. This is a fast-paced environment, where we launch new materials to market every few months, with large hardware announcements every couple of years.

If you’re passionate about reinforcing product messaging across everything we do in sales, services and marketing, we want you to join our team as a Product Marketing Manager.

The Job

Be the “quarterback” of our launches of our new hardware, software, and materials products
Nurture existing products by executing changes in marketing and positioning
Connect market and technology trends with Formlabs’ products to build product positioning and messaging for verticals, buyer personas, and use cases
Regularly track, and assess competitors, and adjust Formlabs’ product marketing accordingly as industry situation changes
Communicate our products across all mediums in succinct and compelling ways, and anticipate and circumvent possible confusion or questions
Develop technical training, messaging decks, internal FAQs, product guides, etc. that allow our sales team to succeed while driving competitive differentiation
Promote and demo Formlabs products at conferences, trade shows, events and to analysts and potential customers
Develop deep expertise in our 3D printing technologies, materials, and portfolio

You

2-5 years of experience in a product marketing or sales engineering role at a B2B hardware or software company
Detail-oriented with a track record of excellence in project management
Passionate about technology and interested in 3D printing
Successful in collaborating with sales and marketing teams to create product training material including value propositions and differentiation
Conducted independent primary and secondary market research to understand trends and analyze competitive landscapes
Proven ability to work independently and cross-functionally to complete projects
Tactfully manage by influence with leaders across the organization
High level of initiative and strong business judgment; comfortable in a fast-paced, entrepreneurial environment
Ability to think holistically, and contribute business value outside of your core lane

Bonus Skills

Technical writing
Business degree or Technical degree preferred
Related industry experience

Our Perks

Robust equity program to build future wealth through RSUs
Comprehensive healthcare coverage (Medical, Dental, Vision)
Low cost fund options in our 401K and access to advisors
Generous paid Parental Leave (up to 16 weeks)
Tenure-based paid Sabbatical Leave (up to 6 weeks)
Flexible Out of Office Plan – Take time when you need it
Ample on-site parking & pre-tax commuter benefits
Healthy on-site lunches, snacks, beverages, & treats
Regular sponsored professional development opportunities
Many opt-in culture events across our diverse community
And of course… unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

To all recruitment agencies: Formlabs does not accept agency resumes. Please do not forward resumes to our jobs alias, Formlabs employees or any other company location. Formlabs is not responsible for any fees related to unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly.