Product Marketing Lead
Job Description
About the job
About Shopify
Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.
This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.
About You
Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.
Before you apply, consider if you can:
Care deeply about what you do and about making commerce better for everyone
Excel by seeking professional and personal hypergrowth
Keep up with an unrelenting pace (the week, not the quarter)
Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
Bring critical thought and opinion
Embrace differences and disagreement to get shit done and move forward
Work digital-first for your daily work
About The Role
About Product Marketing at Shopify
Product Marketers lead our go-to-market initiatives for innovative new products, driving demand and adoption through product positioning, guiding the launch, and crafting the communication and narrative to turn products into cohesive solutions that are understood by merchants, developers, and partners.
About The Role
We’re hiring for multiple Product Marketing roles across a range of teams. The ideal candidate will have proven experience in product marketing with a technical product, and a knack for translating complex technical concepts into clear, impactful narratives. This person will be a creative, collaborative leader who brings energy and insight to deliver high-impact marketing strategies and narratives that deliver measurable results to the business.
You’ll have the opportunity to meet with leaders across different teams throughout your interview process, and we’ll discuss the best team alignment for your experience and strengths.
Please note: this is a lead-level Individual Contributor (IC) position, and will not include people management responsibilities.
What You’ll Do As a Lead Product Marketer
Understand merchant needs, the product roadmap, and market trends across the holistic Shopify platform. Work collaboratively with cross-functional Product Marketers to understand the roadmap of adjacent teams and develop cohesive narratives around features that work seamlessly together.
Develop the product narrative and positioning that differentiates Shopify’s product strategy, products, and features, and build the solution narratives
Closely collaborate with Product Management, UX, Engineering, Marketing, Support, and Marketing Creative teams to establish distinct audience segments, shape our strategic narrative, craft messaging, launch products, and enhance awareness and engagement with developers, partners, and merchants.
Take ownership of creating successful campaigns for new products, features, and updates, actively collaborating with product teams to drive successful product launches, from go-to-market planning and execution, to driving ongoing product adoption
Collaborate with international teams to understand country-specific needs, feedback, and trends to inform positioning, messaging, and go to market approach
Produce compelling storytelling content for Merchant and Developer audiences, such as case studies, webinars, and blog posts, showcasing success stories, while highlighting the impact of our products
Partner with marketing channel owners to implement campaigns that enhance engagement and awareness within the merchant, developer and partner communities
Conduct research on target audiences, including their needs, motivations, market trends, and competitive offerings, to inform segmentation, narrative development, and go-to-market strategy
Leverage your understanding of our varied audiences, the technical details of Shopify’s platform, our product roadmap and strategy, as well as market trends to play a key role in shaping the vision for future marketing campaigns and guiding the direction of product releases
What you’ll need to be successful as a Lead Product Marketer:
Previous experience in a B2B, product-led SaaS organization.
Experience with developer and merchant audiences, with the ability to connect with audiences at their level of expertise and understand their needs and motivations.
Excellence in the product marketing craft, such as positioning, messaging, data analysis, and go-to-market strategy.
Expertise in driving research, narrative development, and go-to-market strategy.
Proficiency in synthesizing complex product strategies into compelling, well-written narratives and actionable messaging for multiple audiences.
Knowledge of how narratives come to life in different marketing channels, such as web, social, email, and blogs.
Proven success in developing customer and developer-facing messaging and content, and leading successful product launches.
Ability to create strong partnerships with product, marketing, developers, and commercial teams.
Experience in managing senior stakeholder relationships.
Understanding of how to adapt product narratives and messaging for multiple regions globally.
Excellent written and verbal communication skills.
Intellectual curiosity and self-starting attitude, with a willingness to ask questions and use answers to bring clarity and direction to the greater team.
Ability to thrive in chaotic environments and make decisions quickly
6+ years of experience in product marketing, marketing, or product management in technology companies.
Bonus points:
Previous experience with commerce platforms
Previous experience marketing to a developer community
Craft has always been the heart of Shopify. We’re a company founded by crafters, focused on a mission to make commerce better for everyone. This is why we want careers at Shopify to reflect the incredible journey of getting better at your craft and applying it to push our mission forward. Shopifolk generally follow one of two career tracks:
The crafter track is designed for individual contributors, whose primary purpose is getting shit done. Crafters hone their skills and gain experience primarily through project contributions, but they may also act as player coaches to their peers or lead small, focused teams of peer crafters executing on specific areas of the business or product.
The manager track is designed for people leaders, the stewards of the organization. The tool of a manager is their team, and this is how a manager makes the majority of their impact. They assemble, lead, and aim the team to ensure the team’s crafters achieve Shopify’s mission goals.
Still interested? Great! To match you with your ideal role, we’ll take the time to get to know you and the skills you bring to the table. If you’re applying to a specific role, we’ll respond within 10 business days. If we don’t have an immediate opening, don’t worry! We’ll give you an update and keep you in mind for future roles. Just do us a favour and try not to submit more than one or two applications. Only submit additional applications if you really match the criteria for multiple roles.
