Product Marketing Lead

January 16, 2024

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Job Description

Xata is hiring a remote Product Marketing Lead. This is a full-time position that can be done remotely anywhere in Europe or US – East Coast.

Xata – Serverless database service for Jamstack applications.

Location: Remote from Europe or US east coast.

At Xata we’re on a mission to radically simplify the way developers work with data with our serverless Postgres platform.

We make managing database infrastructure easy giving developers all the functionality your application needs to evolve and scale.

What we’re building at Xata:

Modern applications are complex. We are building a Serverless Postgres Platform that augments PostgreSQL with the functionality modern applications need to evolve and scale.

In every feature we build, we optimize for developer experience that will ultimately reduce our customers time to market or dramatically simplify hard architectural problems at scale. Our application is highly intuitive and is great for data collaboration with the entire team.

At Xata, we are rethinking what a database is responsible for and redefining the status quo.

What we’re looking for

Xata is looking for a technical Product Marketing Lead to drive go-to-market strategy, define messaging for feature launches, create technical content, build marketing campaigns and continue to raise awareness of Xata within the developer community. As the first marketing position at Xata, this is a high impact and provides ample opportunity for growth. We are looking for someone who can think strategically but isn’t afraid to roll their sleeves up, dive into the weeds and execute.

What you’ll achieve

  • Plan and execute on the Xata marketing strategy.
  • Provide thought leadership around market trends, core technology innovations and engaging with developer communities.
  • Partner closely with product, engineering and design and have a key voice in product positioning, messaging and launches.
  • Amplify messaging for a variety of audiences that can be adapted across multiple social, web and event channels.
  • Develop user testimonials, website content, videos and other marketing materials to engage more deeply with the Xata community.
  • Understand the user acquisition and customer lifecycle funnels and create assets required increase conversion.
  • Conduct market, competitor and segmentation research to refine our target audience and strategies for engagement.

Skills you’ll bring

  • Proven track record in marketing a technical and developer focused solution. 
  • Knowledge of databases and datastore’s, ideally PostgreSQL
  • A growth mindset and thrives in a fast paced startup environment.
  • Creative and innovative thinking for not just in how better reach our Xata community but also how we elevate our company to the next level. 
  • Some experience in growth marketing such as building marketing funnels, organic SEO, creating and managing social media, and outbound campaigns.
  • Comfortable working in a cross functional roll and a highly distributed team.
  • A data oriented approach to marketing with defined success criteria, experimentation and transparency with decision making.
  • Experience managing multiple projects simultaneously and has excellent verbal and written communication skills.

Why you should join Xata

  • We’re stable. We have raised $35M to date and have years of runway. This allows us to think long-term, both in terms of strategy and building a healthy company culture
  • We’re remote first. 
  • Our team are experienced. Before Xata, our founder, Monica Sarbu, created a popular open source software that Elastic acquired.
  • We work asynchronously. We don’t do agile, the team meets weekly to check-in and then we use Github, Notion and Slack.
  • You’ll have autonomy. We trust our people and we encourage to take initiative and lead by example.  
  • We are community-driven and deeply care about the success of our users and customers.
  • We define products collaboratively. The innovations in our product are a result of combining and polishing ideas from a diverse and inclusive team.
  • Our team is diverse. We’re a team 26 people from around the world.
  • Xata is female founded and the first developer platform to have an all-female board of directors.

What we offer all of our employees

  • Competitive salary and stock options.
  • Friendly, diverse and inclusive work environment.
  • 30 vacation days (not including local public holidays).
  • 2 months full paid parental leave.
  • Flexibility, autonomy and impact
  • Home office set-up budget + co-working space stipend
  • We support continuous learning with budgets for conferences, courses and books.
  • Healthcare.
  • 2 company offsites per year, with partners and kids welcome as well. So far we’ve been to Italy, Greece, Spain.
  • Ample opportunity and support for career development and impact, there’s no boundaries to your growth here at Xata.

About our investors

Xata is well-financed by amazing investors, including Guillermo Rauch (founder of Vercel), Shay Banon (co-founder and CEO of Elastic), Neha Narkhede (founder of Confluent), Elad Gil, Christian Bach, and Mathias Biilmann (founders of Netlify), and many others. We raised Series A from top investors (Index Ventures and Redpoint), having the first ever 100% female board for such a technical company.

We are proud to have on the board:

We care about diversity in tech

If you come from an underrepresented background in tech, we strongly encourage you to apply. We are challenging ourselves to build a healthy culture that allows us to build innovative and successful products.