Product Marketing Coordinator
Job Description
About the job
Job Description
Our mission is to power a brighter future together. One that is safe, smart, and sustainable.
Summary
We are looking for curious, hands-on individuals to join our growing Product Marketing team! In this role you will be responsible for uncovering market, customer, and competitive insights that are critical to building go-to-market strategies and informing our short and long-term business decisions. You will be pivotal in building strategies that drive decisions on where the business should invest resources and which opportunities we should pursue. You will work closely with Program Management, Sales, Product, Finance, and Supply Chain to create data-driven business plans that identify, define, and validate which products we build and launch. The ideal candidate thrives in fast-paced, ambiguous environments with a strong entrepreneurial spirit. They’re highly organized with strong attention to detail. This position will also work closely with cross-functional teams across the organization, so a demonstrated ability to build relationships and work collaboratively is a must.
Essential Functions/Responsibilities
Define, manage, and execute comprehensive go-to-market strategies for new and existing product initiatives, including audience definition, product positioning, comms architecture, and launch strategy.
Effectively gather, assess, and synthesize market, competitive, and customer data to develop business plans, value messaging, and marketing strategies that validate needs for new products/concepts developed by the team.
Partner closely with User Research, Sales, and Product teams to understand consumer needs and the broader competitive landscape.
Collaborate cross-functionally across all marketing and sales enablement teams to develop core messaging, collateral, marketing campaigns, and sales enablement tools.
Create impactful launch, lifecycle, and product end-of-life strategies.
Required Skills
Bachelor’s degree in Marketing, Communications, Business, or a related field
Familiarity with a path to purchase/consumer journey, segmentation insights and actions, website/e-commerce performance, brand positioning, and P&L strategy.
Results-driven, with a passion for using data to solve business problems, drive product innovation, and advance our brand narrative.
Creative problem solver who can generate innovative marketing ideas and partner with cross-functional teams to drive execution.
Exceptional communication and interpersonal skills to effectively collaborate with cross-functional teams
Excellent project management skills, with the ability to handle multiple projects simultaneously
Self-motivated with a strong bias toward action, balancing the quality of research with the desire to get insights quickly
Learn about the Vivint Culture and why it’s a great place to grow your career!
Here are some highlighted perks you should ask us about:
Free daily lunch and drinks on-site
Paid holidays and flexible paid time away
Employee/Friends/Family Discounts
Onsite health clinic, gym, gaming tables
Medical/dental/vision/life coverage & 24/7 Medical Hotline
401(k) + Employer Match
Employee Resource Groups
Working Conditions
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.
Safety
Vivint enforces a safety culture whereby all employees have the responsibility for continuously developing and maintaining a safe working environment. Each new employee is responsible for completing all training requirements. Additionally, the employee must accept they have responsibility for maintaining the safety of themselves, their co-workers, and the public. Employees must adhere to all written and verbal instructions, promptly report and correct all hazards or unsafe conditions, question non-standard operations or unmitigated hazards, and provide feedback to management on all safety issues.
If you are an active Vivint employee, please apply through Workday by searching “Find Jobs”.
