Product Marketing Associate
Job Description
About the job
Product Marketing Associate, Aquaculture Software (Temporary)|Boston, MA
INNOVASEA | Aquatic Solutions Built for Life
Innovasea designs the world’s most technologically advanced aquatic solutions for fish tracking and fish farming – and builds them to withstand the toughest conditions. We partner with customers to fully understand their needs and solve their most pressing challenges. It’s all driven by a commitment to make our ocean and freshwater ecosystems sustainable for future generations. Today. Tomorrow. For life.
Role and Responsibilities
Are you a strategic marketer eager to contribute to impactful go-to-market projects? Do you thrive on collaborating with global teams to develop compelling positioning and messaging that drives demand and fuels sales? Do you want to use your analytical skills to create growth in an exciting industry?
If this sounds like you, please join us as our Product Marketing Associate. In this role, you will play a supporting role in nurturing and stimulating demand for our innovative aquaculture software solutions while collaborating closely with our sales team to drive product adoption.
This full-time position is temporary and will extend from the date of hire until the end of April 2025. Throughout that time, you will act as a vital member of the marketing team at Innovasea, supporting the Product Marketing Manager in the following ways:
Collaborating on the launch of several innovative products and assisting in GTM plans for key aquaculture software solutions.
Developing competitive positioning and messaging in collaboration with product, engineering and sales teams.
Helping craft value propositions that clearly articulate how we solve our customers’ problems and create value.
Executing marketing campaigns including content creation, events planning, advertising, sales training and various activities to enable sales.
Researching competitive intelligence and leveraging customer/market data to identify market gaps and customer needs.
Required Skills and Experience[NC1]
2+ years of product and/or growth marketing experience delivering highly successful demand generation and engagement strategies within B2B markets
Ability to think strategically and creatively
Collaborative team player with the passion and knack to drive alignment internally
Strong storyteller with exceptional verbal and written communications skills
Talented at deriving insights from customer/market research
Skilled at managing multiple projects simultaneously
Thrive in a fast-paced, multidisciplinary environment
Experience with Jira/Confluence, SharePoint, PowerPoint, MS Excel, and marketing automation software
Ability to work across multiple time zones including EU
Some domestic and international travel may be required
Preferred Professional Expertise Education
Pragmatic Marketing Certification
Education
B.A. in Marketing or Communications.
Benefits of the Job
Competitive salary commensurate with experience
Comprehensive benefits including medical, dental, vision, life and disability
Paid time off and holidays
401(k) with company match
Health Savings and Commuter Benefit Accounts
Opportunity for travel to sites within the US and international locations
About Innovasea
Fueled by leading-edge technology and a passion for research and development, Innovasea is revolutionizing aquaculture and advancing the science of fish tracking to make our oceans and freshwater ecosystems sustainable for future generations. With 275 employees worldwide, we provide full end-to-end solutions for fish farming and aquatic species research – including quality equipment that’s efficient and built to last, expert consulting services, and innovative platforms and products that deliver unrivaled data, information and insights.
