Product Marketer

Job Description

About the job
📬 About Stable

Stable makes it simple to headquarter a business from the internet. Today, we provide companies with a business address and a dashboard to manage their physical mail online. Over 4000+ companies like Gitlab, Glassdoor, and Indiegogo use Stable to automate their mailroom and act as their permanent business address with the IRS, state, and vendors.

Regulations for US entities were written in the 1800s and have changed little since. The result is a confusing system based on antiquated assumptions about the way businesses operate — requiring physical addresses, demanding wet signatures, and communicating through physical mail. ‍

These rules don’t make sense for the way we work today — work takes place in the cloud and businesses are no longer tied to physical proximity or geography.

We’re on a mission to fix the broken system of entity management. Starting with business addresses and mail, we’re abstracting the complex, archaic systems that make company-building painful and turning them into delightful experiences — so that modern businesses have the tools they need to move forward faster.

We’re backed by leading Silicon Valley investors like Y Combinator, Craft Ventures, Shakti, Hustle Fund, and founders from companies like Lattice, Apartment List, and FlexJobs.

Our business is at an inflection point. We’re growing quickly with a product people love and we’ve proven we can service companies of all stages and industries — from early-stage startups to mid-market companies in industries like technology, logistics, and property management.

This is an opportunity to join an early-stage startup as one of the first employees and have work that directly impacts the future of how companies are built.

👩‍💻👨‍💻 Role

As Stable’s first Product Marketer, you’ll become the leading authority on messaging and positioning of our products and services. Our product is uniquely equipped to cater to all types of businesses, regardless of industry or work model, since having a business address is a necessity for every company. That’s why companies of all sizes use Stable, from founders incorporating for the first time to large organizations like Gitlab and Glassdoor. We are excited to expand our reach by bringing on the right person to develop unique positioning across many different personas and use cases.

You’ll work closely with cross-functional teams to understand customer and partner pain points, conduct market analysis, and develop differentiation strategies. On a day-to-day basis, you will be involved in refining product messaging, enabling internal teams, and launching new products and locations to make a direct impact on our self-serve and sales motions.

A Few Of Your Responsibilities Will Include

Position Stable’s product by persona, use case, and more by driving the communication throughout Stable’s website, dashboard, and all other relevant means.
Own the go-to-market launch of new Stable addresses, products, and features.
Provide the go-to-market team with the necessary enablement for successful selling, revenue generation, and communication with stakeholders.

This position is great for someone who is invigorated about wearing many hats in a fast-paced environment and is willing to help out with other growth needs, strategy, and operational initiatives. We are looking for someone who is adaptive and excited to work at an early-stage startup.

😀 Who You Are

Driven by impact: You consistently see the possibility in what could be. The idea that you can make the future better than the present is exciting — and you want to be surrounded by others that share this ambition.
Learn by doing: You are motivated by results, and naturally understand which problems are most important to solve first. When challenges arise, you believe the best way to solve them is by tackling them head on.
Form deep relationships: You can easily put yourself in others’ shoes and enjoy understanding varying perspectives. You’ve found a result of this tendency are relationships you care about deeply.

✅ What You’ll Do

Own Stable’s website strategy, product messaging and positioning.
Create new web pages (i.e. product pages, by use case, by persona, etc.)
Own the go-to-market launch of new Stable addresses, products, and features.
Run experiments to A/B test, optimize conversion flows, and more.
Create dashboards to measure performance.
Establish strong feedback loops between marketing, sales, partnerships, and product.
Work closely with the go-to-market team to support the development of marketing campaigns, content, and materials.

✨ Requirements

4+ years of experience in B2B product marketing at a tech company, preferably in a high-growth environment.
Track record of successfully leading go-to-market initiatives and product launches.
Excellent communication, collaboration, and analytical skills.
Proficiency in generating web pages in Webflow.
Proficiency in marketing and analytic tools including Google Analytics, Metabase, Customer.io, or similar.
Comfortable with ambiguity and ruthlessly running experiments to test what works.

🎁 What We Offer

Competitive salary, generous equity and commission 🚀
Unlimited vacation-time 🏖
Medical, dental, and vision insurance 🏥
Home office set-up 🖥
Work from anywhere within US time zones (GMT-5 to GMT-10) 💻
Opportunities to shape the future of Stable and grow into leadership roles 💌