Paid Marketing Specialist, SEM

Job Description

We are the team that develops the marketing strategy and execution of paid channels (including Video, Audio, Digital, Search, Social, etc) to meet business goals. We help people discover Zillow and connect them to our tools and services to get them into their next home. Our growing team is customer focused, collaborative, data-informed, and innovative. We work with a breadth of partners to support business goals and deliver high performing marketing campaigns.

About the role

Your mission is to help Zillow Group scale through multi-channel online advertising while delighting customers and helping them get home. We are looking for an expert at managing and optimizing Search Engine Marketing (SEM) campaigns. We are looking for someone energized by new challenges and who is looking to develop the depth and breadth of your skillset. If this sounds like you, join our Media team!

In this position you will have the opportunity to:

• Develop, own & execute SEM campaigns with minimal guidance.
• Own large & complex multi-channel campaigns that align with business objectives.
• Set strategy and goals while building a workback plan to achieve results.
• Prioritize projects and assess tradeoffs.
• Proactively communicate performance and project plans to stakeholders.
• Understands rules, regulations, and data ecosystems related to paid marketing and ability to identify and communicate issues when they arise.
• Lead cross-functional projects to expand and scale our capabilities, improve performance, and test initiatives.
• Work with external partners and vendors to maintain support and keep up to date on new features and product capabilities.
• Establish and implement standards on tracking, optimization, reporting and analytics to maximize revenue and ROI.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice which must be identified to the Company. Employees may live in any of the 50 US States, with limited exceptions. In certain cases, an employee in a remote-designated job may need to live in a specific region or time zone to support customers or clients as part of their role.In California, Colorado, Connecticut, Nevada, New York and Washington the standard base pay range for this role is $70,100.00 – $111,900.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Nevada, New York and Washington and may not be applicable to other locations.In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

• Minimum of 2 years of work experience in SEM including the strategic management and hands-on execution of campaigns with annual budgets exceeding $1M
• Demonstrated ability to plan and execute effective experiments with a strong focus on using the Google Ads Experiments tool.
• The ideal candidate will also have experience across Paid Social & App Download campaigns.
• Ability to collaborate with cross-functional teams and knowledgably contribute to decision making discussions
• Strong quantitative, analytical and problem-solving skills. Ability to synthesize data and analytics from a wide variety of sources into concise, actionable insights and recommendations.
• Intermediate experience with data analysis and visualization using tools like Excel, Tableau, Looker, Google Data Studio, or Google Analytics. SQL proficiency is a plus.
• Clear grasp of customer perspective within line-of-business and how this perspective relates to larger Zillow Group objectives.
• BS degree in Business, Economics, Statistics or related field preferred.

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you’re in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at RecruitingAccessibility@zillowgroup.com.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.