Marketing Specialist, Truly
Job Description
About the job
Job Description
We are currently hiring a Marketing Specialist, Truly in Boston, MA.
A Hybrid position at Boston Beer requires that our coworkers reside within commuting distance to be onsite according to their teams’ weekly schedule.
The Marketing Specialist, Truly is responsible for helping launch product line extensions, marketing tactics and executions that further the brand’s growth and long-term equity. The role will report into the Brand Manager to deliver the product oriented tactical assets related to Seasonal/Limited Edition product launches, Product/Packaging line extensions across relevant classes of trade (including Club, Grocery, Gas & Convenience, etc.) Product /Retailer point-of-sale, and P&L/Budget support.
What You’ll Brew:
Help ideate and execute new flavors & product launches to help us continue to reach and engage drinkers across the US
Execute the development of the product/packaging line extensions and limited time releases to help the brand reach new consumers or drinking occasions
Lead competitive intelligence tracking and sourcing to ensure we continue to deliver the best tasting, most innovative products to drinkers
Help keep the team organized and running smoothly; you will manage the day-to-day of year-round brands, innovation and some programs including but not limited to presentations/decks, scopes for new projects/products, meeting management, PO management, POS inventory management, weekly sales updates, etc.
Analysis, tracking, generation of data and reports that lead to insights that drive action plans
Generate selling materials that provide the sales organization ample, yet simple and compelling rationale for customers to support brand initiatives. This could include Sell Sheets, Point of Sale, Merchandising, Packaging, etc.
Project manage cross functional teams in the delivery of product launches and associated support tactics
Manage budget for programming and all related PO and AP tracking to stay within budget
Manage, with partners, the design, procurement, distribution of merchandising materials for a seasonal/quarterly program
Collaborate with social and communication teams to bring product launches to life in culturally relevant ways across media
Support communication team in management of Truly e-store including ideation on new items, as needed
Support the brand at events, promotional activities, sales meetings as needed
Overall: helping to drive the team and brand relevance in the marketplace by contributing to best-in-class execution while bringing your creativity to the table and contributing as a partner on the brand
What Ingredients You’ll Bring:
Minimum Qualifications:
1+ years experience in a results-oriented consumer product marketing role at a marketing driven firm
Proven experience in project planning and management, budgeting and financial analysis, and product positioning
Experience in developing consumer marketing communication
Proven ability to lead cross-functional teams to project completion
Demonstrated ability to analyze and interpret data, add value and provide action-oriented recommendations in-line with business objectives
Demonstrated ability to gather consumer insights through quantitative and qualitative market research and translate into creative marketing initiatives
Must have proven inter-personal and communication skills
Must be highly organized, flexible, self-motivated and able to succeed in a dynamic fast-paced environment
Preferred Qualifications:
Bachelors Degree
Beverage industry or traditional CPG experience is preferred, but not necessary
Other business-discipline work experiences a benefit (Insights, Business Analysis, Finance, Sales, etc)
Level: 8
In accordance with pay transparency laws the salary range for this role if hired is $40,800 – $88,400 annually based on location and the experience level of the candidate. In addition to base salary, this position is eligible for an annual discretionary bonus based on individual and company performance.
Some Perks:
Our people are our most important “ingredient.” We hire the best talent; and we reward, develop, and retain them too.
In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full Time Boston Beer Coworkers have the following perks available*:
Tuition reimbursement
Fertility/adoption support
Free financial coaching
Health & wellness program and discounts
Professional development & training
Free beer!
Talk to your recruiter about eligibility
Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact jobs@bostonbeer.com for assistance.
